2025 AI and Digital Trends for Retail | Adobe UK

Report

Deliver personalised retail experiences at scale.

Explore how retail leaders are using AI to deepen customer loyalty, scale personalised experiences, unify customer data and unlock profitable growth.

This report covers how leaders in retail are using AI solutions to close the gap between customer expectations and their actual experiences in 2025 and beyond.

Explore the Adobe 2025 AI and Digital Trends - Retail report to discover how AI and connected data help retailers drive growth by:

  • Personalising customer experiences across channels in real time.
  • Identifying trends with predictive insights.
  • Strengthening trust with transparency and responsible AI use.
  • Accelerating on-brand content production.

Please share your contact information to get the report.


00_config/marketo_form_setup_rules.js - 20260804T165957

30_privacy/privacy_validation_rules.js - 20251001T195718



20_template_manager/template_rules.js - 20260615T160532

90_build/global.js - 20260806T154953

98_progressive/progressive_controller.js - 20260811T092535

90_build/marketo_form_setup_process.js - 20251125T133842



90_build/rendering_review.js - 20251125T142522


hidden-locale
msg-error
This field is required.
setup-translations

en_gb


name
company
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = none
FIELD_RULE KEEP
mktoFormsJobTitle = none
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20260804T155027
hidden-fieldprefs

40_field_management/field_preferences.js - 20250929T205629



50_analytics/adobe_analytics.js - Adobe Analytics 20251117T194631



40_field_management/category_filters.js - Category Filters 20260619T203941
Required
By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to bring you great content like this and keep you informed with personalised communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.
Optional Communications from Adobe
The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.
The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.
hidden-fields
setup-Field Order

General Form Translations



90_build/cleaning_validation.js - Cleaning and Validation 20260615T104331

Partner



Template Manager Module v0.5b



Demandbase Module Config.



Demandbase Module Value Mapping.



60_enrichment/demandbase_processing.js 20251117T205007



Form Dynamics


style
xxl spacing, two-up, resource-form

2025 AI and Digital Trends — Retail

https://main--da-bacom--adobecom.aem.live/assets/pdfs/resources/reports/retail-digital-trends/2025-ai-and-digital-trends-retail-uk.pdf

style
hide block, form success
background
#F5F5F5

  • Adobe mobile shopping report reveals an opportunity for customer-centric experiences this holiday season.

    Adobe report: Mobile to drive 53% of 2024 holiday online sales. Learn how businesses can leverage personalised experiences to capture mobile shoppers and boost engagement.

    Read article

  • The AI Inflection Point: How to Implement AI Responsibly

    Learn how marketing and IT leaders can implement AI responsibly for large organisations.

    Watch now

  • Four keys to frictionless customer experiences

    Read our new guide Experience Essentials: Commerce for four key ways to meet consumer expectations and succeed in today’s competitive landscape.

    Read now

See all resources
cardTitle
Adobe 2025 AI and Digital Trends — Retail
CardDescription
Explore how unified data and generative AI help top brands deliver personalised experiences at scale.
cardDate
2025-08-21
cardImage
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:industry/retail