WEBINAR

2026 CX Trends: Personalisation and Customer Comfort with AI

On-Demand Webinar

Customer behaviour has crossed a tipping point. A quarter of customers now cite AI-powered platforms like ChatGPT as their top research tool — ahead of brand websites, online reviews, and traditional media. Nearly half would use AI for personalised recommendations, and 44% for instant customer service. The way customers discover, decide, and engage is changing fast.

Watch this on-demand session with Sultan Moraished (Red Sea Global) and Michael Benjamin (Adobe) to explore the 2026 CX trends defining the year ahead. Drawing on the 16th annual Adobe AI and Digital Trends research — 3,000 executives and practitioners surveyed alongside 4,000 customers — we unpack what’s shifting, what’s working, and how enterprises are using AI to capture interest, build loyalty, and augment CX workflows.

In this on-demand session, you will:

Discover the top CX trends with AI for 2026, backed by data from 7,000 surveyed executives, practitioners and customers
Understand how AI-powered platforms are reshaping customer search and decision-making
Hear how Red Sea Global is using AI to deliver personalised, comfort-led customer experiences at scale

Watch the on-demand recording now.

Marketo Form Setup

Privacy Validation - Rules

Template Rules

Global

Processing

Rendering Review

hidden-locale

Forms Locale

msg-error

This field is required.

setup-translations

en_gb

name

First name

Last name

Business email

phone

Business phone

Job title or role

Industry

Department

company

Company name

Country

postcode

Post code

Primary product of interest

Company Type

mktodemandbaseIndustry = none

FIELD_RULE KEEP

FIELD_RULE KEEP

FIELD_RULE KEEP

mktoFormsPrimaryProductInterest = none

FIELD_RULE KEEP

mktoFormsCompanyType = none

FIELD_RULE KEEP

Privacy Validation - Rule Processing

hidden-fieldprefs

Field Preferences

Form Type

Form Subtype

Primary Product Interest Category

Forms Job Title Category

Forms Functional Area Category

Industry Category

CoPartner Name

Consent Notice

Consent URL

OK to Email

OK to Mail

OK to Call

Field Preferences

Adobe Analytics - Form Interactions

Category Filters

Required

By supplying my contact information, I authorize the Adobe family of companies to contact me with personalized communications about Adobe's products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to bring you great content like this and keep you informed with personalised communications about Adobe’s products and services via email and telephone. By submitting this form, you agree to receive these communications at the email address and phone numbers you provided. See our Privacy Policy for more details or to opt-out at any time.

Optional Communications from Adobe

The Adobe family of companies may keep me informed with personalized emails about products and services. See our Privacy Policy for more details or to opt-out at any time.

The Adobe family of companies would like to keep you informed with personalized communications about products and services, which may include contacting you via email and telephone. See our Privacy Policy for more details. Please contact me via:

By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.

The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.

The Adobe Family of Companies may keep me informed with personalized emails about __mktoOPContentSubscriptionName__. See our Privacy Policy for more details or to opt-out at any time.

hidden-fields

setup-Field Order

General Form Translations

Cleaning and Validation

Partner

Template Manager Module v0.5b

Form Dynamics

Demandbase Module Config.

Demandbase Module Value Mapping.

Demandbase Module Processing

style

resource-form, Two-up, xl spacing

background

Thank you for your interest in this webinar.

The webinar is now available on-demand. We hope you enjoy it.

View our past webinars.

style

hide block, form success

background

Event speakers

Michael Benjamin

Senior Director, Marketing (UKI & MEA)

Adobe

Michael leads marketing for Adobe across UKI and MEA, helping enterprises m...

Sultan Moraished

Group Head of Technology & Corporate Excellence

Red Sea Global (RSG)

Sultan leads Technology and Corporate Excellence at Red Sea Global, the vis...

style

two up

Recommended for you

Explore the AI trends shaping customer engagement.
Get an inside look at how organisations are evolving systems and teams to keep pace with rising expectations for personalised, AI-driven engagement.
Read now
Customer insights from Adobe’s 2026 research.
The 2026 AI and Digital Trends consumer report shows how AI is shaping customer journeys and what brands need to do to deliver transparent experiences.
Read now
How to scale responsible AI effectively.
Get your hands on a proven framework to foster trust, mitigate risk and scale responsible AI effectively — driving sustained business value.
Read now

See all resources

cardTitle

2026 CX Trends: Personalisation and Customer Comfort with AI

CardDescription

See how AI is reshaping customer experience in 2026 — from AI-powered search to personalised journeys and instant service.

cardDate

2026-05-22

cardImage

primaryTag

caas:content-type/webinar