Adobe Real-Time CDP serves as a single system for data management across the customer lifecycle. The platform allows you to grow and retain existing customer relationships and also use Real-Time CDP to acquire new customers.

With the introduction of partner data, customers can work with data providers of their choosing – such as Experian – to find new customers and enrich existing customer profiles. This new capability supercharges upper-funnel use cases, enabling brands to serve relevant personalization at every step in the customer journey from anonymous engagement to known customer.

In this webinar, we will discuss:

• How Real-Time CDP powers acquisition with partner data.
• How Experian datasets add unique value to customer use cases.
• How this works in practice; we’ll walk through the product workflow.

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