How can Adobe help marketing leaders win more valuable customers?

Adobe empowers marketing leaders to discover, engage and convert high-potential audiences by unifying data, predictive insights and multi-channel execution.

A marketer and an AI-recommended budget plan

Customer Acquisition Solutions

Connected experiences start with first impressions.

Identify and reach high-value prospects — and begin building customer relationships that last.

Enhance your acquisition strategies to reach the right prospects every time.

Adobe offers a robust, data-driven customer acquisition solution that empowers marketers to drive business growth and prove marketing ROI. Effectively prospect for new customers by leveraging AI- and machine learning (ML)-powered budget planning, strategic data collaboration, unified incrementality measurement and comprehensive cross-channel analytics. With Adobe, you can reach new high-value audiences and orchestrate experiences that feel effortless, leading to lasting engagement.

Apply better strategies to reduce acquisition costs.

Plan your marketing channel mix and audience segments with precision using powerful tools. Adobe AI and ML services give you insights into incremental ROI and connect multiple data sources for a more complete picture of channel performance.

Maximise ROI and cost savings across channels. Generate, compare and adjust multiple budget plans using past incrementality data.
Identify additional prospecting opportunities with data collaboration. Improve advertising and co-marketing efforts by working with trusted brands, publishers, data and measurement partners to discover high-value audiences.
Inform precise audience targeting and campaign strategies. Analyse the demographics and purchasing behaviour of your collaboration partner audiences to inform targeting opportunities without moving, copying or commingling data.

Learn about:

Adobe Mix Modeler
Adobe Real-Time CDP Collaboration

Visualisation of audience overlap with a data partner and a propensity score

Expand your reach and identify more high-value prospects.

Collaborate with strategic partners — keeping privacy at the forefront —and augment your first-party data strategy to scale reach and activate audiences across channels.

Target and convert the right prospects. Activate desired audiences across channels such as connected TV, commerce media, digital audio and more.
Expand your audiences in minutes (coming soon). Generate look-alike models against a collaborator’s audiences in minutes for prospecting campaigns.
Create personalised experiences. Personalise owned media experiences in the moment to engage prospects and drive customer loyalty.

Learn about:

Adobe Real-Time CDP Collaboration
Adobe Real-Time CDP

Connect channel performance and customer journeys.

Maximise impact with insights across all your customer acquisition investments in a cutting-edge measurement and analytics system.

Use advanced modelling for accurate incrementality measurement. Seamlessly integrate multi-touch attribution with marketing mix modelling ML methodologies to generate robust and granular measurements.
Analyse the impact of your complete marketing mix. Breakdown incrementality data by campaign, creative asset and audience segment for more tactical optimisations.
Measure audience performance. Gain performance insights from media campaigns activated through connected publishers with your conversion data.
Understand the tactics driving prospects to engage and ultimately convert. Compare paid media campaign data with customer behavioural data to determine which tactics lead to site traffic and conversion.

Learn about:

Adobe Mix Modeler
Adobe Real-Time CDP Collaboration
Adobe Customer Journey Analytics

Two charts showing the connection between marketing mix and incremental attribution

A social ad for a free coffee along with performance data

Reach conversion goals faster with in-flight optimisations.

Accelerate campaign performance and maximise efficiency by responding to customer behaviour with real-time adjustments to channel mix and customer journeys.

Optimise in-flight media investments with key partners. Use server-side event forwarding to easily send conversion events to partners such as Meta, Google and Snap.
Drive engagement with attribution insights. Leverage multiple click-based attribution models to analyse engagement data across channels and optimise the user experience once customers land on your site.
Refine campaigns for incremental growth. Tap into incremental revenue insights to optimise spend across all channels for greater impact on your bottom line.
Streamline the journey for prospects. Make data-backed adjustments to the creative, audience segment, journey and channel mix to deliver relevant experiences for prospects — accelerating acquisition and ultimately conversion

Learn about:

Adobe Mix Modeler
Adobe Customer Journey Analytics
Adobe Real-Time CDP Collaboration

Explore the products that drive customer acquisition — all powered by Adobe Experience Platform.

Adobe Mix Modeler

Adobe Real-Time CDP Collaboration

Adobe Customer Journey Analytics

Adobe Real-Time CDP

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Driving results for some of the world’s biggest companies.

“The only way to present relevant information to the customer in the moment they’re looking for it, is to have a platform that provides predictive insights. It’s accelerated our marketing volume significantly.”

Chris Yu, Senior Vice President, Head of Owned Channel Personalisation
U.S. Bank
Read U.S. Bank's story

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Questions? We have answers.

Customer acquisition analytics empowers organisations to sharpen their growth strategies by revealing how, where and why new customers engage and convert. Across industries, Adobe’s unified analytics unlock robust, actionable insights for every stage of the acquisition journey. Here are key use cases and real-world applications:

Channel Performance Intelligence (Retail):
Retailers leverage analytics to compare conversion rates, cost per acquisition and engagement across paid social, search and email. For example, a fashion brand uses Adobe’s multi-touch attribution and campaign dashboards to identify which channel brings the most profitable new shoppers, then reallocates budget dynamically to maximise ROI.
Precision Audience Segmentation (Healthcare):
Healthcare providers utilise data-driven segmentation (like age, location and health interests) to drive highly-targeted outreach. With Adobe Real-Time CDP, organisations can activate audience segments for tailored digital campaigns across paid and owned media, ensuring the right message reaches the right prospective patient.
Campaign Optimisation & Lead Quality (Enterprise B2B):
Global software firms use analytics to measure acquisition costs, lead quality and engagement (such as MQLs) across LinkedIn, events and email. Adobe’s Mix Modeler helps marketers refine content and audience targeting—reducing costs while boosting conversion rates from high-value enterprise accounts.
Lookalike Modelling for Scale (Telecommunications):
Telcos build lookalike prospect lists using AI-driven analysis of top-performing subscribers, then launch targeted campaigns to acquire similar users. Adobe’s predictive modelling and privacy-forward integrations help brands discover untapped audiences and decrease churn rates.
Funnel and Journey Analytics (Technology/SaaS):
Technology providers rely on funnel analytics to pinpoint where prospects abandon sign-up or free-trial flows. Using Adobe Customer Journey Analytics, brands visualise drop-off points and experiment with improved onboarding experiences—accelerating acquisition and boosting conversion rates.