With Adobe, you get the whole optimisation engine — AI-powered testing, personalisation and automation at scale — so you can find the individual in the haystack. And then delight them.
Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test and personalise to every visitor, applying artificial intelligence with a single click.
Explore all benefits of Adobe Target
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.
Read The Forrester Wave™: Experience Optimisation Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.
Read Thinking Beyond the Third-party Cookie to learn how to navigate a new world of user data.
DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and off-line touch points.
Changing perceptions about digital data drives better decisions, saves time and improves effectiveness.
Keeping customers happy in a competitive market by delivering highly relevant experiences across channels.
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*This graphic was published by Forrester, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Forrester document is available upon request from Adobe.
*Forrester does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Forrester research publications consist of the opinions of Forrester's research organisation and should not be construed as statements of fact. Forrester disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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