Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Adobe Target
A/B test and optimize every experience, every time, with Adobe Target.
With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.
Benefits of Adobe Target


Stop guessing with A/B and multivariate testing.
Running isolated testing just doesn't cut it. Target lets you easily test everything through every channel every time.

Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test the experience and personalize it to every visitor, applying artificial intelligence with a single click.

Forrester names Adobe a Leader
Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target, and Adobe Analytics seamlessly integrate to elevate experience optimization.
Learn how Adobe Target can help you deliver great digital experiences.
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.

Adobe named a Leader in experience optimization.
Read The Forrester Wave™: Experience Optimization Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.