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Explore two new ways to immediately boost Marketo Engage with AI.
Learn more about Marketo Optimizer | Learn more about Marketo Qualifier
How do you want to learn about Marketo Engage?
Explore the features of Marketo Engage.
Easily plan, execute, and measure personalized omnichannel campaigns with an agentic user interface — whether they’re batch email, automated nurture, or advanced multi-step campaigns. Marketo Engage keeps your sales and marketing teams aligned while its native extensibility keeps your marketing stack integrated.
Put AI to work in your daily workflows.
Start using AI on day one to create and activate campaigns faster — with a conversational interface and agentic AI embedded seamlessly in your existing workflows.
- Integrate your favorite AI tools and agents into your Marketo instance.
- Off-load operational work to AI so your teams can focus on work that directly drives business impact.
- Rapidly iterate on personalized email copy, subject lines, and Firefly-powered images.
- Easily onboard new users with an AI assistant that answers questions with step-by-step guidance.*
*Coming soon
Improve operational efficiency and scale.
Leverage marketer-defined rules, generative AI, and user-friendly tools to simplify and automate complex marketing tasks.
- Streamline journey creation, data normalization, lead investigation and more with agents that reduce operational overhead and improve marketing performance.
- Build multi-step campaigns through an intuitive interface to streamline campaign deployment.
- Create campaigns that automatically adapt and respond to customer behavior and data changes.
- Clone successful campaigns and assets to drive faster time to market.
- Automatically update field values and lead scores.
Boost reach and engage customers where they are.
Coordinate campaigns across channels — online and offline.
- Create consistent and personalized campaigns for customers and prospects.
- Execute across email, web, mobile, chat, events, webinars, digital advertising, and more.
- Integrate new channels into your marketing mix with ease.
Create content that connects in the moment.
Powerful generative AI lets you easily create and personalize content so you can deliver it across channels dynamically.
- Tailor messaging and imagery for each customer while maintaining a consistent brand voice.
- Use AI to predict the content that will convert the best.
- Test content variations and apply learnings quickly across channels.
Increase sales productivity and performance.
Align marketing and sales teams around the best leads and accounts and empower sales teams with buyer insights and engagement tools.
- Connect to CRMs bi-directionally with a native integration that keeps systems and teams in sync.
- Identify the best fit and most engaged prospects for different offerings with sophisticated lead scoring.
- Deliver buyer engagement data directly to sales teams in the CRM so they can tailor every customer conversation.
- Equip sellers with templates, email, and chat tools to directly engage their accounts at scale.
Optimize marketing ROI and business impact.
Out-of-the-box dashboards, customizable reporting, and multi-touch attribution give you deep insights into what’s working within your campaigns.
- Understand every marketing touchpoint’s impact on revenue.
- Review campaign performance across channels and content.
- Distribute learnings and insights across teams to refine every element of the marketing strategy.
Build highly targeted audiences.
Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.
- Maintain complete and up-to-date customer profiles.
- Update profiles based on engagement across channels and campaigns.
- Leverage native CRM integrations to keep sales and marketing data in sync.
- Partition your leads and data for different teams to maintain data privacy.
Announcing the Marketo Engage MCP server.
Connect Marketo Engage to your preferred AI applications and LLMs.
Adobe Marketo Engage use cases
Customer lifecycle engagement
AI-driven workflows keep your customers engaged after their initial purchase, increasing usage, customer retention, and lifetime customer value.
Cross-channel personalization
Create relevant and consistent customer experiences across channels to remove buying friction, accelerate the customer journey, improve marketing efficiency, and increase deal velocity.
Align sales and marketing
Maximize revenue and deliver exceptional customer experiences by aligning marketing and sales teams with unified strategies, cohesive data, and consistent messaging.
Prove marketing impact
Make confident marketing investment decisions with shared insights and accurate marketing attribution.
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Tap into pre-built integrations and a scalable architecture.
Marketo Engage is built from the ground up to be scalable and secure, support compliance, and easily connect to other applications and data sources, including your preferred AI tools and LLMs.
Questions? We have answers.
What is Marketo Engage?
Adobe Marketo Engage is an industry leading, AI-powered marketing automation platform. It streamlines, automates, and measures marketing tasks and allows workflows to increase operational efficiency and grow revenue faster.
What is marketing automation, and why is it important?
Marketing automation involves using intelligent software to help manage aspects of the marketing process at scale. This software automates and measures the results of marketing tasks and workflows, powering many modern marketing practices, including:
- Profile management
- Segmentation
- Lead generation and nurturing
- Relationship marketing
- Lead scoring and routing
- Cross-selling and upselling
- Marketing ROI measurement
- Retention
Marketing automation gives your company the power to operate more efficiently and increase revenue faster.
What are common digital marketing strategies?
The most common digital marketing strategies include:
- Inbound marketing: Generating content of interest and value to customers.
- Content marketing: Distributing written or visual content relevant to your brand, such as sharing infographics on social media.
- Account-based marketing (ABM): Tailoring marketing to consumer groups or individuals with a prior interest in your products or services.
- Search engine optimization (SEO): Creating or updating content that targets valuable keywords entered by target audiences into search engines, while meeting expectations for content quality, depth, and expertise.
- Social media marketing: Using the reach of social applications such as Facebook, Instagram, and TikTok to promote your products, services, or talents within a particular industry niche.
What is account-based marketing (ABM)?
Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting best-fit accounts considered high-revenue opportunities rather than solely focusing on traditional, lead-based opportunities. With ABM, specific individuals within an account are targeted, and marketing efforts are coordinated with sales teams.
Generally, an account-based strategy is deployed when focusing on larger deal sizes or high-value accounts that typically have a longer sales cycle. It’s a more strategic approach to winning business and is especially important in B2B marketing efforts.
What is lead management?
Lead management is a process of identifying potential customers and nurturing them through the conversion funnel to drive new business. Lead management systems organize those leads within your company’s sales funnel to tailor your sales and engagement tactics better.
Let us show you the full power of Adobe Marketo Engage.
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Thank you for your interest in Adobe Marketo Engage. Your request has been submitted to an Adobe representative who will contact you shortly.
title
Grow pipeline and conversions with B2B marketing automations.
CardDescription
Create, manage, and measure campaigns with the easy-to-use tools and in Adobe Marketo Engage — while keeping sales and marketing in sync.
cardDate
2026-01-30
altCardImageText
Adobe Marketo Engage overview.
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page, caas:products/marketo-engage-bizible