Multi-brand solution

Manage all your brands and serve all customers — business and consumer — from one platform.

Same great buying experience — no matter the audience

Just because you have different audiences doesn't mean you need multiple systems to run your online shops. Adobe Commerce is a unified multi-brand ecommerce platform that lets you manage all content, products and digital experiences in one place, whether you own more than one brand, sell in several countries or manage several business models. With Adobe Commerce you can set various pricing structures, show different products to different audiences or customise checkout and fulfillment options. The choice is yours.


Whether your audience is B2B, B2C, D2C or a combination, the Adobe Commerce multi-brand solution lets you manage them all without switching platforms, hiring additional staff or bouncing between partners.

Take a tour of Adobe Commerce

Learn how our next-generation technology, global partner ecosystem and extensions marketplace can breathe life into your ecommerce website.


See what makes Adobe Commerce multi-brand solution work.

Multi-site management
Manage content and products for consumers, businesses or both, as well as different brands, product lines and geographies.

Encourage higher sales by using a full set of merchandising and content management features to create compelling sites — with the capability to provide more in-depth information for B2B buyers.

Customer segmentation
Target different buyers with different product recommendations, promotions and content for a personalised commerce experience.

Flexible options let you personalise the buying experience with customised catalogues and price lists and customise fulfillment to accommodate individual and bulk deliveries.

Global expansion
Support local currencies, payment method and languages with over 150 language packs, local system integrators and regional extensions that let you integrate into almost any location or customised system without blowing your budget.

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Let’s talk about what Adobe Commerce can do for your business.