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A/B test and optimise every experience, every time, with Adobe Target.

With Adobe Target, you get AI-powered testing, personalisation and automation at scale, so you can find that one customer out of a million and give them what they want.

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Adobe Target

Benefits of Adobe Target

Omnichannel personalization Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

A/B testing Stop guessing with A/B and multivariate testing.
Running isolated testing just doesn't cut it. Target lets you easily test everything through every channel every time.

AI-powered automation Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test the experience and personalise it to every visitor, applying artificial intelligence with a single click.

Explore all benefits of Adobe Target

Benefits of Adobe Target

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