Patient with preferred settings, a personalized email, and its respective metrics

Healthcare & Life Sciences use case

Optimize journeys for better health outcomes and marketing efficiency.

Elevate each step of the journey for healthcare providers, patients, and members. Adobe provides secure, omnichannel solutions that use AI-powered insights to suggest the next-best action, enhance the support experience, and measure and attribute marketing performance.

Boost engagement and surface timely health content and guidance using AI-driven insights from Adobe.

Journey tree detailing actions for a website visit for new patients and current patients

Inform next-best health actions using AI-driven insights.

Economic and market shifts are increasing pressure on healthcare organizations to enhance their marketing efforts and customer experiences. Adobe uses customer behavior and healthcare needs data to provide AI-driven insights that help marketers improve their offers and outreach, so they can give patients what they need.

Empower providers with unknown-to-known personalization and next-best actions across channels to improve treatment understanding, influence brand preference, and strengthen relationships with patients.
Deliver personalized disease and treatment education based on individual treatment journeys.
Identify marketing tactics that increase conversion rates among prospective customers.

Learn about Adobe Journey Optimizer

Improve support experiences with quality cross-channel intelligence.

Deliver efficient and tailored call center experiences while containing costs. Adobe empowers organizations and call center representatives to respond to individual customer concerns during their healthcare journey, delivering a more personal and seamless experience.

Provide call center agents with advanced, cross-channel intelligence to support interactions that proactively address issues, increase customer satisfaction, and reduce call times.
Use cross-channel search and engagement data to create more relevant digital self-service materials. This helps resolve questions before calls are needed and reduces costly call center volume.

Learn about Adobe Analytics

Call center agent with intelligent activity rate metrics

Healthcare app welcome screen with insights and digital app download numbers

Measure marketing performance and show efficiency for every stage of the journey.

Organizations struggle to access and analyze touchpoints for providers, patients, and customers, which are often managed by different systems with bespoke IT integrations. Adobe solutions increase marketing efficiency with an intuitive, collaborative customer analytics platform that helps marketers quickly understand the customer journey.

Power secure, cross-channel measurement and analysis, as well as AI-driven insights into behavioral and clinical data from across digital touchpoints, including customer portals, pharmacies, doctor’s offices, and call centers.
Get the insights you need to quickly understand the customer journey and deliver relevant and real-time offers.
Unlock audience insights to refine journeys, improve segmentation, optimize campaign performance, and identify efficient digital services to replace costly offline interactions.

Learn about Adobe Customer Journey Analytics

“As we got more effective at reaching providers with the right message at the right time, we increased marketing’s contribution to the pipeline by 21% year over year.”

Veronica Lazarovici, Marketing Operations Manager
Alma

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Read Alma’s story