Patient with two personalized healthcare experimentation ads and their respective metrics

Healthcare & Life Sciences use case

Create customer-led experiences for better engagement and service.

Prospective customers increasingly expect their healthcare or life sciences experiences to be tailored, similar to their interactions with B2C businesses. Adobe solutions help you meet your audiences’ specific needs by delivering greater personalization that is backed by safe and secure data practices.

Understand your healthcare audience better with real-time profiles and deep insights from Adobe.

Develop real-time profiles for providers, patients, and customers.

Safely leverage customer profile data to target, engage, and convert customers. Adobe solutions let you deliver relevant experiences while adhering to data security, privacy, and legal and regulatory compliance standards.

Create real-time, unified profiles based on how providers, patients, and customers explore and engage in care options.
Power insights-driven journey improvements and more granular segmentation using real-time data from interactions, preferences, prescriptions and claims.
Prioritize trust and compliance by using a fully HIPAA-ready platform to ingest, store, and transmit sensitive data.

Learn about Adobe Real-Time CDP

Reveal deeper insights to drive better real-time customer experiences.

Connect customer interactions across all your online and offline channels in real time. Adobe solutions empower enterprise organizations — including pharmaceutical businesses targeting both B2B and B2C audiences — to drive better engagement and uncover new insights for more meaningful cross-channel experiences.

Track and analyze every interaction — from website and sales engagements to email, doctor visits, support calls, and more.
Quickly gather insights and understand prospective provider, patient, and customer behaviors and preferences in real time.
Tailor interactions and recommendations based on seller and digital insights to refine engagement.

Learn about Adobe Customer Journey Analytics

Channel engagement and interaction insights for web, support calls, in-office visits, email, SMS, portal messages, and display ads

Patient journey tree leading to a portal message or a personalized email

Create targeted, personalized outreach to provide the right solutions.

Increase patient and member engagement for healthcare providers and payors through seamless digital experiences. Adobe provides the industry’s leading HIPAA-ready solution, which drives enrollment, purchase, and appointment conversion based on past interactions, estimated journeys, and clinical needs.

Leverage behavioral, preference, and third-party data attributes for more precise segmentation and acquisition investment.
Personalize patient disease and treatment education based on their stage in the treatment journey.

Learn about Adobe Journey Optimizer