Compare key capabilities
Departmental
Enterprise
Centralised asset management — Ingest, store, catalogue, control, manage and govern a brand’s digital assets in a centralised repository.
Search, discovery and collaboration tools — Browse, discover, share and collaborate on assets to create rich customer experiences.
Security and rights management — Manage access, permissions, rights and security to ensure compliance, consistency and brand integrity.
Adobe Creative Cloud connections — Streamline collaboration between marketing and creative teams with simplified access, comment, review and annotations to update or finalise digital assets.
Adobe Experience Cloud connections — Get native access to digital assets from other Experience Cloud applications and services.
Customisation, integration and extensibility — Customise the DAM user interface, as well as integrate with other customer experience applications, such as WCM, PIM, MRM, Social and more, via APIs.
Dynamic Media — Transform and deliver images, videos and other emerging content for rich, interactive, multimedia experiences for any device at scale.
Content automation — Automate digital asset transformation workflows for content production at scale.
Brand portal and asset sharing — Expand access to a brand's approved digital assets to outside stakeholders to ensure correct usage and brand consistency.