Data is among your most valuable assets. How your data management platform handles it means the difference between data collecting dust or becoming the key element for standout digital experiences. Adobe Audience Manager has the features you need to excel at every data management phase from collection to segmentation to targeting and optimization. Take a closer look and see why Forrester consistently names us a Leader among DMPs.
How you handle your data from the beginning is critical. Mishandling these early steps can lead to a snowball of challenges down the line. That’s why our data collection and centralization features allow for better, more effortless data ingestion using unlimited file transfers, intelligent device graphing, retroactive trait creation, API support, cross-device data collection, and more.
To the untrained eye, all data looks pretty much the same. But among your stacks of data, there are individuals. People. By using artificial intelligence powered by Adobe Sensei with lookalike modeling, segment size estimator, and more, plus boolean logic to combine and suppress traits, you’ll be able to meaningfully organize and segment your data.
With your data collected and processed, you’re ready to lock onto your segments. The targeting and optimization features in Adobe Audience Manager give you the ability to send segments to different channels so you can reach customers wherever they are. Using tools, like Audience Analytics and Audience Lab for A/B testing, you’ll get the help you need to optimize your campaigns and uncover more insights — all while meeting the highest in compliance and security with our data privacy controls.
