B2B ecommerce exists in a perpetual state of rapid evolution and if you’re a manufacturer, wholesaler or distributor, you need more than a rigid, standardised B2B strategy to keep up. You need a flexible and intelligent solution to seize opportunities with up-and-coming channels and business models to meet the high demands of your buyers and AI-powered customisation to engage with new markets on a personal level.
Now you can offer it. Specifically designed for the B2B buyer, Adobe Commerce’s integrated B2B capabilities let your customers self-manage their company accounts. Through an easy-to-use customer portal, they can set up multiple tiers of buyers with specific roles and permissions, track quotes and orders, define purchase approval rules and manage their credit online — making day-to-day management tasks fast and efficient for your customers.
The buying experience is personalised with customer-specific catalogues and pricing and targeted content and promotions. Convenience is at the core with quick order forms and the ability to upload lists of SKUs, create saved shopping lists or request quotes any time. Seller assisted shopping takes it a step further, letting you place orders on behalf of customers or troubleshoot issues — making the buying experience frictionless and helping you garner loyalty and sustain business growth.