Adobe Target
A/B test and optimise every experience, every time, with Adobe Target.
With Adobe Target, you get AI-powered testing, personalisation and automation at scale, so you can find that one customer out of a million and give them what they want.
Learn how to prioritise your analytics capabilities to deliver customised content and seamless experiences in the 2023 Digital Trends: Data Insights and Audiences in Focus report.
Benefits of Adobe Target
Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated testing just doesn't cut it. Target lets you easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test the experience and personalise it to every visitor, applying artificial intelligence with a single click.
Forrester names Adobe a Leader
Read The Forrester Wave™: Digital Intelligence Platforms 2022 report to learn how Adobe Real-Time CDP, Adobe Target and Adobe Analytics seamlessly integrate to elevate experience optimisation.
Learn how Adobe Target can help you deliver great digital experiences.
Find out why Adobe was named a Leader among 16 vendors in the 2021 Gartner Magic Quadrant for Digital Experience Platforms report.
Adobe named a Leader in experience optimisation.
Read The Forrester Wave™: Experience Optimisation Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.
How we're different
Fast-track your Analytics expertise with step-by-step learning and recommended events.
Personalisation at scale
Adobe Target allows you to actually personalise experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimisation efforts quickly and optimise your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, off-line, first, second and third party — into a rich, progressive profile. These profiles power testing and personalisation, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended and attributes can include strings, integers, arrays and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimisation
With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalise in Adobe Target.
