Elevate your customer experience with Adobe.

Adobe empowers brands to connect with prospects and customers in the ideal moment, across any touchpoint. Our unified foundation for customer data management, journey orchestration, and content activation lets your teams deliver the kind of personalized, relevant experiences that replace customer indifference with lasting relationships. When combined with real-time, AI-driven customer insights and a high-powered content supply chain, your marketing teams have everything they need to increase customer lifetime value.

https://main--bacom--adobecom.hlx.live/assets/videos/solutions/unified-customer-experience/media_131497e10b9432a3b34395067c0bfa6cf807c6094.mp4#autoplay1 | Three charts, one showing partner audiences, one overlapping audiences, and one high value audiences.

Reach high-value prospects and strategically build lifetime value.

Rich, unified customer data and AI-driven insights let your teams prospect for new customers more strategically and understand the impact of brand-building tactics on the rest of the customer journey. Adobe’s approach to customer acquisition solution helps teams make smarter media investments, target the right prospects, and refine and accelerate campaign results. This lets them drive more effective business growth and demonstrate marketing value.

Learn about customer acquisition

Engage each customer with moments that matter.

Transform one-time transactions into long-term loyalty by engaging customers based on their unique journey with your brand. With customer-centric engagement, Adobe helps you unify customer behavior across channels and devices to provide precise, holistic insights for optimized engagement. Leveraging AI and real-time data, marketing teams can quickly deliver tailored engagement at scale to ensure customer success and maximize business impact.

Learn about customer engagement

https://main--bacom--adobecom.hlx.live/fragments/products/modal/videos/real-time-customer-data-platform/collaboration/media_19aa80162a39dc4fca8f26ec8dee690aeee677408.mp4#autoplay1 | AI-generated audience and their influential traits, and a targeted email
AI using customer behavior context data to generate a personalized offer

Create, repurpose, and activate content for connected customer experiences.

Personalize every customer interaction with tailored content across channels to ensure a consistent omnichannel customer journey. Adobe goes beyond multi-channel content activation by helping marketers understand content effectiveness and accelerate time to market with AI-powered tools.

Learn about omnichannel content activation

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Learn more about unified customer experience.

Content as a Service v3 - customer experience - Thursday, March 27, 2025 at 10:03

Questions? We have answers.

What is a unified customer experience and why is it important?

A unified customer experience means every interaction — from first contact to long-term support — is connected, consistent, and personalized. This approach eliminates fragmented journeys, builds trust, and increases lifetime value. With Adobe, companies can unify data, coordinate omnichannel touchpoints, and activate content from a single platform.

What is Adobe Unified Customer Experience?

Adobe Unified Customer Experience is a comprehensive solution that connects customer interactions across all channels and touchpoints—from web and mobile to email, in-store, and beyond. By unifying data, customer journeys, and content activation, it enables brands to deliver personalized, relevant experiences at scale. This connected approach ensures consistency, strengthens brand perception, and helps drive measurable business outcomes.

How does Adobe use generative AI in customer experience solutions?

Adobe integrates generative AI into customer experience solutions to speed up content creation, enhance personalization, and streamline marketing workflows. From crafting tailored messaging to automating creative variations, generative AI empowers marketing teams to deliver high-quality, on-brand experiences more quickly, helping them scale without sacrificing quality.