Optimize in-flight campaigns.

Get results fast and make timely optimizations while campaigns are live.

Take quick action using ROI insights to refine channel spend and maximize revenue.

Adobe Mix Modeler ingests in-flight campaign delivery data so you can determine where and how to optimize across your marketing channels.

Maximize speed and scalability.

Built for speed and scale, Adobe Mix Modeler maximizes the efficiency and scalability of measurement across your marketing efforts. Standardized data schemas and a harmonized data foundation let you seamlessly integrate and analyze data. Additionally, our proprietary AI and machine learning (ML) technology automatically unifies results from multiple attribution models, ensuring consistent and comprehensive insights. Leverage these ingestion and harmonization tools to easily refresh your measurement models as new channel data becomes available.

Get in-flight tracking and optimization.

Quickly optimize in-flight marketing investment plans and maximize ROI with data-driven spend adjustments based on performance. As live campaign spend and performance data accumulates, AI and ML services re-score your models, automatically updating results. This gives you up-to-date insights that account for both historical and forecasted ROI by channel in hours, not months, letting you quickly identify and act on optimization opportunities. Additionally, you can use macro-level insights from Mix Modeler, such as ROI performance by channel, to enhance tools like Adobe Customer Journey Analytics that evaluate performance at various channel touchpoints. This lets you improve efficiency by optimizing tactics.

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