In-person on-demand session

Unveiling the Combined Power of Mix Modeler and Customer Journey Analytics - S110

Closed captions in English can be accessed in the video player.

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SPEAKERS

ABOUT THE SESSION

Delve into the process of using Customer Journey Analytics (CJA) for exploratory data analysis and harnessing the powerful capabilities of Adobe Mix Modeler for marketing mix model building and strategic spend planning. Discover how to integrate CJA into your workflow to gain valuable insights into your paid media variables and conversion event data. Then use these insights in Adobe Mix Modeler to craft comprehensive marketing mix models and optimize your advertising spend with confidence.

In this session, learn:

  • How to use Adobe Experience Platform architecture for onboarding summary and event-level data
  • The role of CJA in conducting exploratory data analysis to extract paid and non-paid marketing insights
  • Harnessing Adobe Mix Modeler for marketing mix model building and strategic spend planning

Track: Analytics

Presentation Style: Tips and tricks

Audience Type: Advertiser, Digital analyst, Digital marketer, Data scientist, Marketing analyst, Data practitioner

Technical Level: Intermediate, Advanced

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