Adobe Target
Test and optimise every experience, every time.
With Adobe, you get the whole optimisation engine — AI-powered testing, personalisation and automation at scale — so you can find the individual in the haystack. And then delight them.
A virtual event April 29th.
Expand your skills and your network.
Learn how to push the limits of customer experience in more than 200 breakout sessions.
Benefits
Take omnichannel personalisation to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.
Stop guessing with A/B and multivariate testing.
Running isolated tests in silos just doesn’t cut it. Instead, easily test everything through every channel every time.
Improve every experience with AI-powered automation and scale.
AI is critical to modern optimisation. Test and personalise to every visitor, applying artificial intelligence with a single click.
Adobe named a Leader in experience optimisation.
Read The Forrester Wave™: Experience Optimisation Platforms, Q4 2020 report to see how we did across 22 criteria and why we emerged a Leader.
How we're different
Fast-track your Target expertise with step-by-step learning and recommended events.
Personalisation at scale
Adobe Target allows you to actually personalise experiences at scale, with automated offers by the thousands and recommendations by the millions. A robust testing environment — with large-scale automation capability — enables you to ramp up optimisation efforts quickly and optimise your experience to meet your customer's wants and your business's goals through any channel.
Unified Profiles
Gather all key data sources — online, off-line, first, second and third party — into a rich, progressive profile. These profiles power testing and personalisation, feeding all profile attributes automatically into sophisticated maching-learning models powered by Adobe Sensei. Profiles are rich and open ended and attributes can include strings, integers, arrays and Boolean expressions that go well beyond simple true-or-false statements.
Analytics-led optimisation
With Adobe Target sharing insights with Adobe Analytics, you can get answers to questions you didn't know you had. Qualify your results with Analytics based on your historical data, surfacing important insights from granular analysis. Use the audiences defined in Adobe Analytics to test and personalise in Adobe Target.
