linear-gradient(90deg, rgba(185,42,22,1) 0%, rgba(235,16,0,1) 100%)


A/B test and optimize every experience, every time, with Adobe Target.

With Adobe Target, you get AI-powered testing, personalization and automation at scale, so you can find that one customer out of a million, and give them what they want.

Watch Adobe Target overview video

Adobe Target

Benefits of Adobe Target

Omnichannel personalization Take omnichannel personalization to the masses.
The best experiences are consistently personal. Use our unified, progressive profile to give the best experience through every channel.

A/B testing Stop guessing with A/B and multivariate testing.
Running isolated testing just doesn't cut it. Target lets you easily test everything through every channel every time.

AI-powered automation Improve every experience with AI-powered automation and scale.
AI is critical to modern optimization. Test the experience and personalize it to every visitor, applying artificial intelligence with a single click.

Explore all benefits of Adobe Target

Benefits of Adobe Target


Graphic showing Adobe Target’s ability to leverage AI to generate new use cases for a/b testing: experimenting with images, promo text, and call to action by location contribution.

The latest innovations for Adobe Target.

Adobe Target delivers real-time connectivity to Adobe Experience Platform for improved insights and reporting. A new UI and generative AI tools help boost practitioner productivity.

  • Improve visibility into projects, get faster activity creation, and ensure projects resources are focused on top priorities with enhancements to the Activities list and details.
  • Use the new generative AI assistant to identify how Adobe Target can address new use cases with step-by-step product guidance.
  • Aggregate key metrics across all activities and enable better visibility to recently edited or viewed items from the home screen with the new insights dashboard.
  • Analyze the performance of your testing and personalization within Customer Journey Analytics to better understand the impact to key metrics and segments across the buyer’s journey.

Customer stories for you

View all customer stories