Many Financial Services organisations predict the demand for content to sky-rocket in the next 3 years - yet few are currently equipped to meet those rising demands. Inefficiencies are often present in content planning and creation, through to orchestration, delivery and measurement. This presents a huge challenge in moving experiences from transaction-led to relationship-led.
Alongside Adobe, join professionals across Financial Services in North America and Europe. Discuss and learn with peers the growing importance of the Content Supply Chain and learn from others on how they’re trying to solve some of the challenges that exist, to deliver more personalised experiences to more people.
Hear from T.Rowe Price on driving growth with personalisation at scale and how they recognized the need for a flexible, intelligent, and future-proof content system.
Key areas of discussion:
- The role and importance of democratising content authoring and reusability across channels
- What are the main challenges that exist in content planning, creation, execution and measurement across industry
- Breaking down organisational siloes and gaining greater support at executive level
- Future opportunities and where technology such as Generative AI may support rising content demands