19 minutes

Adobe on Adobe: The Future of B2B Marketing

Buying behaviour is increasingly digital, nonlinear, and largely invisible, creating a growing “dark funnel” that traditional tools and processes can no longer address. Learn how Adobe is paving the way for modern B2B marketing by applying its own Digital Experience solutions to unify customer data, orchestrate intelligent engagement, and scale content across the full buying cycle. We’ll share how Adobe connects real-time customer insight, agentic omnichannel orchestration, and a connected content supply chain to drive more relevant engagement, stronger sales alignment, and measurable revenue impact.