14 minutes
Moving Enterprises From AI Experimentation to Customer Experience Impact
Enterprises are moving past AI experimentation and focussing on what really matters — results.
In this Strategy Keynote, hear from leading organisations that are using generative and agentic AI to move faster, reduce operational drag, and deliver better customer experiences. We’ll share concrete examples of how teams are driving measurable value in everyday work and automating image generation, customer journeys, complex workflows, and much more.
Sunil Menon, Vice President of Experience Cloud Portfolio at Adobe, outlines Adobe’s point of view on how this shift is reshaping marketing and customer experience, and why now is the moment to act. You’ll also hear from Amber Pine, Chief Marketing Officer of TUI, and see live demonstrations from Adobe product innovation leaders, showcasing how the strategy is brought to life and how enterprises are turning AI investment into a measurable impact.
Event speakers
Sunil Menon
Vice President, Experience Cloud Portfolio
Adobe
Sam Burch
Senior Solutions Consultant
Adobe
Amber Pine
Chief Marketing Officer
TUI
Natalia Vargas
Senior Solutions Consultant
Adobe
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cardTitle
Enterprise AI strategy for measurable results.
CardDescription
Discover how enterprises use generative and agentic AI to boost marketing, automate workflows, and deliver measurable business impact.
cardDate
2026-07-13
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