16 minutes

From Tools to Teammates: The Agentic Future of Customer Engagement

Great marketing teams don't just need better tools, they need more hands on deck. In this Strategy Keynote, discover how Adobe is redefining customer engagement for the agentic era — where AI doesn't just inform decisions, but works alongside your team to orchestrate experiences across data, journeys, and channels in real time.

Discover how leading brands are shifting from campaign-based execution to continuous, intelligent engagement, and what it means to assign AI a goal rather than just ask it a question. From operational workflows to competitive response campaigns, see how agentic AI transforms the speed and scale of customer engagement without replacing the human creativity and judgement at the heart of great marketing.