21 minutes

Transforming Your Content Supply Chain for the AI World

AI isn’t just accelerating content creation, it’s restructuring the entire content economy and redefining what speed, scale, and relevance mean. Most content supply chains were never built for this level of content demand and collapse under the weight of real-time personalisation, exploding content formats, and new intelligent channels.

Brent Rudewick, Vice President of Adobe GenStudio Product and Strategy, shares how Adobe helps forward‑leaning brands turn pressure into progress by building a content supply chain for the AI world — shifting from static, linear workflows to dynamic agentic systems where humans guide strategy and AI agents orchestrate execution.