Support for any key metric
Adobe Target provides a spectrum of out-of-box metrics, including engagement, time on site, page depth, clicks, conversions, revenue, average order value, return per visitor, etc. for you. In addition, we provides the ability to capture metrics related to custom scoring, any behavior on the site, as well as any metric from Adobe Analytics.
Using Adobe Sensei, Adobe Target uses algorithms built on proven statistical methods for evaluating experience variations over time and determining and delivering the next best combination of offers, recommendations, pages, or multipage experiences to each individual based on their profile.
Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real data-driven optimization on your website with a unified view. This in turn accelerates your business, as you text experiences against KPIs and KBOs, outlined by your organization's strategy teams, that are already being tracked in Analytics. Learn more in our tips and tricks guide for Analytics in Target.
Read the guide