Native Creative Cloud connection — a win for marketers and creatives.
Native Creative Cloud connection makes it easier for your creatives to create, your marketers to market and both to work together. With built-in connectivity, creative teams can find assets from within their Creative Cloud apps and marketers can collaborate and manage from within the DAM.
Creatives and marketers can speak their own language with faster, more dynamic results
The high-velocity content delivery that powers today’s digital experiences means your creatives and marketers are under pressure to do more. Faster
Creatives don’t want to learn how to use a DAM to find assets — and they can’t afford to waste time sifting through siloed asset repositories to find the precious needle in the haystack. Marketers don’t want to learn Photoshop and InDesign to leave feedback or make small changes.
Enter Adobe Asset Link, a native connection allowing both groups to come together to collaborate and work faster. With a panel that populates directly in creative tools, designers can access your DAM and check out assets from whatever application they’re working in. And with InDesign server, marketers can make changes to print assets from within the DAM — so they don’t have to wait for their request to go into the queue.
Both sides of the house can work more efficiently, allowing you to meet your customers’ expectations for relevant and personal experiences. And that’s a win-win everyone understands.
Adobe can help
Adobe Experience Manager Assets is the only DAM that provides deep, built-in connectivity across Creative Cloud applications. With unique services that make it easier for creatives and marketers to collaborate, we help you to accelerate the creation of great content — and its delivery across the Adobe Cloud or third-party teams. Your IT department wins too, with our new cloud-native architecture that ensures your DAM is always current with the latest feature upgrades.
Assets templates provide a dedicated workspace that empower you to make changes to InDesign documents without ever having to leave the DAM.
Adobe asset link
Single sign-on with Adobe Creative Cloud credentials lets you access DAM and Creative Cloud assets directly in Photoshop CC, Illustrator CC and InDesign CC.
Check out an asset and lock it so only you can edit, annotate, publish or move it until you check it back in, ensuring no one can override your changes while you're working.
“From the content creators’ and marketing managers’ perspectives, it has the most integrated set of tools that help us to manage nearly every aspect of complex digital marketing projects. With a single interface, marketers can publish ads, gather data and configure workflows for much greater efficiency.”
Andreas Maser, Executive Director of Technology, C3 Creative Code and Content