Hone in on key KPIs by selecting various performance and branding optimisation goals directly from the UI. Goals include return on advertiser spend, cost per acquisition, cost per click and cost per viewable impression.
Quality and safety
The Advertising Cloud demand-side platform (DSP) detects and mitigates fraudulent and faulty inventory across display and video. By identifying ghost URLs, fake URLs and other suspicious activity, we ensure you only spend your budget on real inventory.
Performance optimisation from Adobe Advertising Cloud enables you to improve search campaigns. Explore this valuable feature that helps drive higher conversions.