Use what you know about your customer to determine language preferences. Then adjust or translate email content based on those preferences.
Talking to customers is one thing. Speaking their language is another.
In a global economy, reaching a multilingual customer base is crucial. There’s also a big difference between talking to customers in a language they understand and speaking their language.
With the multilingual messaging capabilities in Adobe Campaign, you can create variations of an email in the languages your customers use. By assigning a preferred language to audience profiles, you’ll create memorable and authentic connections with your customers, no matter their native language or location.
See what makes it work.
Create emails, SMS and push notifications that speak to audiences based on their preferred language profile information.
Test and validate Use an email proof to test a specific message before sending it to the main target. Send as many proofs as necessary until you’ve finalised the content and preview each message in its local language variation.
Multilingual SMS and push Use our multilingual template to manage multilingual SMS messages in a stand-alone mode, within a workflow or in a recurring delivery.
Adobe Experience Manager integration
Connect Campaign with Adobe Experience Manager for expanded translation capabilities and asset management efficiencies in a large, global marketing programme.
Learn more about multilingual emails in Adobe Campaign.
Talk the talk, walk the walk.
Learn more about creating multilingual emails by defining audience and using multilingual templates in our documentation.
Improve the deliverability of your emails in real-time based on feedback from ISPs. This is helpful as you're fine-tuning your overall email marketing programme or trying to get the most out of high-volume moments.