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Adobe Commerce (previously Magento)
Exceptional commerce experiences.
Adobe Commerce is a composable ecommerce solution that lets you quickly create global, multi-brand B2C and B2B experiences — all from one platform. Use it to deliver personalized, highly responsive storefront experiences that boost traffic, conversions, and GMV.
Explore the features and capabilities of Adobe Commerce.
- Digital shop fronts
- Personalised commerce
- Composable platform
- Scalable operations
- B2B commerce
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Lightning-fast shop fronts.
Create commerce experiences that drive sales with high-performing online shop fronts and generative AI-powered content creation tools.
- Launch your site quickly using prebuilt shop front components with integrated commerce functionality — including product listing pages, product detail pages, basket and checkout.
- Increase organic traffic and conversion rates with a shop front architecture pre-optimised for Google Lighthouse scores of 100 — a technology developed through extensive industry experience.
- Give your content authors and marketers the ability to create web content in minutes using Microsoft Word or Google Docs and generative AI-powered tools.
- Continually optimise your shop front with user-friendly native A/B testing tools.
Real-time personalisation for higher conversion rates.
Activate your commerce data to personalise every customer interaction and deliver seamless experiences that drive impact.
- Match customers to products faster with personalised search, category merchandising and product recommendations powered by AI.
- Boost loyalty and sales with customised campaigns for each shopper. Automatically share rich, real-time commerce data with other Adobe Experience Cloud solutions such as Adobe Real-Time CDP and Adobe Journey Optimizer.
- Activate sophisticated audiences from Real-Time CDP in Adobe Commerce to further individualise your shop front experience.
- Create personalised product assets in seconds using streamlined merchandising workflows and generative AI services.
Simplified development. Faster time to market.
Empower your development team to innovate faster and create unique experiences with an API-first composable platform that is easy to extend and integrate.
- Build differentiated commerce experiences with comprehensive APIs, hundreds of application events, a library of high-quality apps and extensibility for native features and user interfaces.
- Easily add, remove, change or integrate Adobe Commerce with apps that can be independently deployed, scaled and updated without affecting the rest of your application.
- Deliver ultra-quick response times no matter where your users are by scaling and distributing your APIs globally with edge computing.
- Improve developer efficiency with a low code development environment, accelerators for common use cases and unified developer consoles, logging and CLIs (command line interfaces).
Limitless growth with scaled operations.
Operate confidently with a secure global cloud platform designed for enterprise scale and growth.
- Ensure smooth peak sales events with support for unlimited traffic and the ability to process over 200,000 orders per hour.
- Grow your sales with a catalogue service that handles millions of SKUs, thousands of catalogues and a wide range of complex product types.
- Expand to new markets, brands and business models — including B2C and B2B — from a single platform.
- Easily identify and execute new strategies for growth by analysing commerce data using prebuilt dashboards and data visualisation tools.
A sales platform for accelerated B2B sales.
Expand your B2B business and increase revenue and loyalty with an always-on digital sales portal and tools to enhance seller productivity.
- Empower your business with a comprehensive platform that supports complex B2B accounts, including multiple buyers, roles and purchasing permissions.
- Personalise buying experiences with customer-specific catalogues, pricing, payment options and promotions.
- Streamline purchasing through quick-ordering options and automated purchase approval processes while reducing your call volume with self-service account management.
- Enable your sellers to negotiate quotes entirely online and directly assist customers with configuring and completing their digital transactions.
- Operate a range of business models from a single platform — including B2B, direct-to-consumer and B2B2C or B2B2B sales through channel partners.
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Adobe is recognised by Gartner® as a Leader in Digital Commerce.
Discover why — for eight years in a row — Adobe has ranked in the top Magic Quadrant™ for “Ability to Execute” and “Completeness of Vision” around commerce solutions.
Read report | Read report about Adobe recognised by Gartner as a Leader in Digital Commerce
Adobe drives global sales for top brands.
89% conversion rate
among re-engaged shoppers
98%
increase in email deliverability
Dive deeper into Adobe Commerce.
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Extend your Adobe Commerce capabilities even further.
Integrate Adobe Commerce with your existing tech stack to enhance creativity, personalise experiences and connect data across channels.
Questions? We have answers.
How does Adobe Commerce support multibrand, multi-shop front operations?
Adobe Commerce empowers businesses to support multiple shop fronts for various brands, product lines or geographic regions, all from a single platform and managed through a single administrative interface. Its robust, multi-site architecture and advanced catalogue service allow for rapid expansion into new markets while managing millions of SKUs across brands and regions. The platform enhances efficiency by enabling shared use of branding, catalogues, content, promotional offers and other resources across shops. However, each store can also be completely customised to align with specific brand identities or regional demands, with native support for multiple languages, currencies and tax regulations. Moreover, extensive APIs and integration starter kits streamline the customisation of functionality and the integration of essential back-office systems across your organisation, ensuring you can address a wide range of operational needs.
Can Adobe Commerce integrate with my existing ERP, CRM and PIM systems?
Adobe Commerce seamlessly connects with any back-office system, including enterprise resource planning (ERP), customer relationship management (CRM), product information management (PIM), warehouse management systems (WMS) and order management systems (OMS), ensuring smooth and efficient ecommerce experiences. To reduce the time it takes to integrate with back-office systems, Adobe Commerce provides an integration starter kit featuring a set of templates, onboarding scripts and architectural best practices. This kit simplifies data synchronisation for key objects like orders, customers, inventory, products and delivering status between Adobe and third-party systems. Additionally, prebuilt connectors are available through Adobe Exchange to further accelerate integration with solutions, such as IBM Sterling Order Management, Microsoft Dynamics 365 ERP, SAP S4/HANA ERP and more.
What AI and machine learning features does Adobe Commerce offer to enhance personalisation?
Adobe Commerce incorporates cutting-edge AI-powered merchandising tools designed to deliver personalised ecommerce experiences that significantly enhance sales and conversion rates. The platform uses AI to deliver fast and relevant search results tailored to customers’ on-site behaviour and product popularity (most viewed, most added to basket, most purchased, trending, etc). It also optimises search facets, displaying the most relevant filters to help customers refine their searches effectively. Additionally, AI organises products on category pages to maximise sales to customers browsing the site. To enhance product discovery, Adobe Commerce includes 13 types of AI-powered product recommendations, using insights from customer history, frequently paired items, visual similarities and trending products to drive conversion and boost average order values.
How does Adobe Commerce handle peak traffic volumes, especially during sales events?
Adobe Commerce runs on an auto-scaling, highly available multicloud platform that can easily handle flash sales with over 200,000 orders per hour. The SaaS-based catalogue service from Adobe helps to accelerate page load times on category, product detail and search pages with 10x faster data retrieval and efficient synchronisation with third-party systems, such as ERPs. Adobe Commerce also provides monitoring tools that track over 200 metrics to help maintain site health and performance.
What security measures does Adobe Commerce implement to protect my ecommerce site?
Consumers and B2B buyers trust you with their sensitive data and Adobe Commerce helps you to maintain that trust with industry-leading security measures. Certified as a PCI (payment card industry) Level 1 Solution Provider, the platform undergoes regular security testing, including penetration tests and vulnerability assessments, verified by third-party vendors. Web application firewalls (WAF) use advanced AI-powered threat detection to provide comprehensive protection against a broad range of vulnerabilities. Adobe Commerce cloud provides Content Delivery Network (CDN) and distributed denial of service (DDoS) protection. An included security scan tool helps your teams proactively monitor their sites and receive alerts about known security risks, malware and unauthorised access. If your business handles sensitive electronic personal health information, Adobe Commerce offers a HIPAA-ready solution with enhanced privacy, security and governance controls.
How can I use Adobe Commerce to expand into new geographical markets?
Adobe Commerce simplifies global expansion with a flexible multi-site architecture and built-in localisation features. Businesses can easily craft region-specific sites with native support for multiple languages, currencies and tax regulations. Multiple inventory locations can be configured to maintain accurate stock levels across regions and prebuilt extensions make it easy to integrate with local payment and delivering options. A global cloud infrastructure powered by AWS and Azure enables in-region hosting, while an extensive network of experts and developers provides reliable support to facilitate your expansion efforts.
What type of customer support does Adobe offer for Adobe Commerce users?
Adobe delivers the highest level of support to equip your teams with the technical expertise and strategic guidance they need to drive business growth. With 24/7 access to expert assistance, teams can quickly troubleshoot and resolve issues. Account managers and advisory teams provide assistance with planning, best practices and maximising platform value. Your teams also have access to extensive resources — including comprehensive documentation, tutorials, code samples, a developer playground and community forums available through Adobe Experience League and Adobe Developer to accelerate your time to market and optimise platform usage. An extensive network of experienced partners and developers further supports digital commerce strategy, implementation and long-term maintenance.
What training and resources are available to help my team get started with Adobe Commerce?
Adobe Digital Learning Services provides both instructor-led and on-demand courses designed to help your team quickly master the essentials. Courses cover key topics such as development fundamentals, building and managing online shops and effectively managing catalogues and products within Adobe Commerce.
title
Global. Secure. Limitless B2C and B2B ecommerce growth.
CardDescription
Deliver personalised, high-performing B2C and B2B sales experiences and get support for multiple brands and shop fronts worldwide with Adobe Commerce.
cardDate
2025-01-30
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primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-commerce