Data-driven AI that makes merchandising smarter with every interaction

Gaining a deep understanding of your customers requires the ability to use data to measure and optimise the way they respond to your products and services. Intelligent commerce give you the power of AI-driven product recommendations and live search results so you can deliver more relevant and personalised shopping experiences that improve conversion, retention, cross sales and up sales.

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Multi channel commerce

Make your data do more with intelligent commerce.

With stiff competition and tight margins, you need the ability to identify your most profitable customers and build meaningful experiences for them. When you use business intelligence tools and data analytics, you gain valuable insights into their behaviours that can help you to deliver on the promise of personalisation.

Adobe intelligent commerce harnesses the power of your database along with your other systems. This means you can see product response metrics, shoppers’ channel usage and other insights that accelerate smart, data-driven decisions.

To help you to find the best avenues to deliver relevancy and personalisation, you can measure and analyse key attributes across the customer lifecycle, including:

  • Browsing habits
  • Purchasing history
  • Average order value
  • Social media engagement

Using your data to enhance segmentation, fine-tune marketing and identify your most profitable customers also lets you maximise your impact — by targeting the right customers with the right products at the right time.

Multi channel commerce

Adobe intelligent commerce can help.

Adobe Commerce, powered by Magento offers highly sophisticated tools to deliver personalised shopping experiences that drive conversion. Our intelligent commerce tools are powered by Adobe Sensei, our AI and machine learning framework, which maximises commerce data value and enhances decision-making.

Live Search
Automatically rank the best product facets and filters for any query to help shoppers find what they’re looking for faster. Eliminate the need to craft exhaustive site search rules and logic.

Product recommendations
Immediately analyse shopper and product catalogue data and give shoppers personalised product recommendations based on their selections and purchase behaviour.

Intuitive dashboards and automatic data updates
Visualise complicated data from disparate sources in easily digestible formats. Automatic data updates keep you informed with your latest business intelligence.

Integrated commerce intelligence
Connect your database and other systems to control and manage all business and transactional data all in one place — and apply analytics to gain shopper insights.

Design a tailor-made intelligent commerce experience.

Learn how the latest AI-powered personalisation technologies can increase shopper conversions and average order value.

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Multi channel commerce

Multi channel commerce

“Our new, responsive Adobe Commerce site has increased our conversions and elevated the brand to new levels. No one else in our industry sees the conversion rate or has the flexibility of content that we do.”

Anna Wessel
Ecommerce Director, Catbird

View Catbird’s story

Adobe Commerce is intelligent commerce