Artificial Intelligence. Real results. Test and personalize at scale with Adobe Target.

Personalized experiences at scale, powered by AI.

Personalized experiences at scale, powered by AI.

Deliver relevant, engaging, and personalized experiences by blending rules-driven approaches with artificial intelligence. Adobe Target includes four key personalization capabilities powered by Adobe Sensei, Adobe’s AI and machine-learning platform.

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Let automation transform your business.

Auto-allocated A/B testing

Test faster and smarter. Find and deliver the winning experience to more visitors earlier for increased conversion and revenue. And do it with auto-allocated A/B testing.

One-click personalization

Tap into powerful AI that uses everything you know about your visitors to deliver each one the best personalized experience.

AI-driven offer delivery

Let the algorithm discover and deliver the offer that resonates most with each visitor every time.


Suggest the best products and content to visitors based on their unique profile and interests expressed through onsite or offline behavior.

Discover all the AI-powered capabilities in Adobe Target.

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Dive deep into specific AI capabilities of Adobe Target with Beyond A/B Testing.

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We’re the only Leader among Digital Intelligence Platforms.

See why we feel we’re best positioned to move you from analytics to digital intelligence in the latest Forrester Wave

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Adobe Target capabilities

Deliver relevant and personal experiences ›

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Customer experience

Deliver amazing experiences ›

Let’s talk about what Adobe Target can do for your business.