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ADOBE WORKFRONT

Stop asking your inbox to project manage.

Packed inboxes and chat windows are not your team’s road to efficiency. Connect, collaborate, and simplify workflows using Adobe Workfront to launch campaigns and deliver personalized experiences at scale.

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No matter your role, Workfront has your flow.

  1. Marketing
  2. IT & PMO
  3. Services
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A graphic of a laptop with a Workfront Portfolio Dashboard view open. A marketer's profile photo is layered above, with "Project health check," "Drive Results" text bubbles, and a marketing report card panel view showing a channel-by-channel bar graph.

Marketing with strategy, not crossed fingers.

  • Bring strategy to life. Define goals and map project requests against them, connect daily tasks to strategies, and boost productivity with a marketing system of record.
  • Plan, prioritize, and iterate work. Compare project plans side by side, pick the best one, then adjust it on the fly as new data is added or market opportunities change.
  • Make marketing work flow. Accelerate work with automations, templates, real-time reports, and marketing-focused Agile boards, as well as direct integrations with essential applications like Adobe Creative Cloud.
  • Ensure compliance and brand standards. Use online reviewing to let stakeholders comment, request changes, and approve projects while maintaining an auditable record of change.
  • Deliver campaign assets for activation. Modify existing assets to kick-start new campaigns and send them directly to Adobe Experience Manager for activation. Then measure asset effectiveness and replicate what’s working.
A view of the Workfront Production Planning toggles, showing a text bubble that says "Manage Project" and a KPI dashboard with budget, resource, and revenue metrics.

Maintain project management standards. No matter how big your org is.

  • Align the business strategy. Define goals, build business cases, assess strategies. Then connect daily work to goals, all while shortening PMO response time.
  • Deliver impact. Create project plans aligned with strategies, compare alternative scenarios, vet requests against priorities, and truly understand capacity, timelines, and trade-offs.
  • Streamline delivery. Accelerate execution with automations, templates, and real-time reporting, track progress to manage risk, and support multiple work methodologies, like Scrum and Kanban, in one application.
  • Accelerate and audit approvals. Ensure standards and maintain an auditable record of changes with tools that let teams such as IT, design, product, legal, and management review, comment, and approve projects online.
  • Stay on budget and on time. Vet processes against strategies and progress against goals, connect production to other enterprise applications for activation, and measure and evaluate project effectiveness to meet the definition of done.
A graphic showing a marketing manager dashboard evaluating assets, and delivery outcomes.

Don’t just deliver. Exceed client expectations.

  • Drive business results. Define goals and set business strategies, then evaluate client requests against them. Streamline internal and external collaboration to deliver faster, better results.
  • Plan, prioritize, and iterate work. Create and compare project plans side by side to determine the best route, then let automations update plans and task assignments as clients’ needs shift.
  • Automate processes. Accelerate campaigns with a centralized system of work, as well as automations, templates, and real-time updates. Use any work methodology you like, including Agile, Kanban, Scrum, Waterfall, and Gantt.
  • Online reviews and approvals. Keep content compliant and on brand with collaborative online reviews that let internal and external stakeholders review, comment, and approve assets while maintaining an auditable record of changes
  • Streamline asset creation and delivery. Use tools that measure asset effectiveness then reuse existing assets as a starting point for new campaigns. Approved asset can be sent directly to Adobe Experience Manager and other solutions for activation.
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Graphic showing the latest Workfront planning functionality, depicting a new work request to “create brand video,” circulating to specific team members with timeframes applied. This workflow results in co-worker James leaving a message in Frame.io that says, “brand video ready for review.”

The latest innovations for Workfront.

Workfront continues to transform the way people plan, execute, and automate work.

  • New planning capabilities allow you to model, connect, and view work for comprehensive visibility into the end-to-end marketing lifecycle.
  • Leverage a seamless, unified review and approval experience with a new integration between Workfront and Adobe Frame.io.
  • Get AI-powered capabilities to build briefs faster, accelerate project launches, streamline brand compliance, and maximize productivity using natural language.

Here’s how Adobe Workfront sets you up for success.

Cruise from goals to “Go!” — in one place.

Workfront makes your goals visible to all so your team can prioritize work, track progress, and measure results. And as your goals evolve, Workfront cascades information to teams executing work on the ground. The result? Greater alignment, focus, and speed reaching success.

Explore strategic planning

Workfront graphic showing strategic planning view with goals, status, active, change, and personnel metrics.
Workfront graphic showing resource management and scheduling panel. Action buttons include "Scheduling," "Automate task assignment" for three team members over a gantt chart view.

See all your resources. Align them. Then roll.

See your projects, goals, and team capacity in one place. Workfront gives you visual resource tools and powerful automations that let you easily analyze requests against priorities, balance workloads, and identify the best team members for every job.

Explore resource management

Manage great work at any scale.

With centralized intake and visibility into work in progress — as well as templates and automated workflows that standardize best practices — you can boost capacity and deliver great work at scale.

Explore project management

Workfront graphic showing a project management view with a Boost Capacity button and view for deliverable content categories and format dimensions.
Workfront graphic cross-team collaboration feature view showing content comment, review, and approval capabilities.

Use actual, boundary-less collaboration.

Workfront brings collaboration into the applications where work is done, like Adobe Creative Cloud. It also has online reviewing tools that make stakeholder approvals a snap and out-of-the-box support for a variety of collaborative work methodologies like Agile, Kanban, Scrum, and more.

Explore cross-team collaboration

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Better together.

Workfront graphic showing content supply chain features for content proofing and collaboration.

Workfront + Adobe Experience Cloud

Get content from ideation to deployment faster with a seamless content supply chain. Integrate Workfront with Adobe Experience Cloud and Adobe Creative Cloud to give teams end-to-end visibility, connected workflows, and AI-powered automations.

Learn more about content supply chain

Workfront graphic showing a campaign workflow and team collaboration comments.

Workfront + Adobe Marketo Engage

Get your B2B campaigns from ideation to market in nearly half the time. Connect Workfront with Marketo Engage and take advantage of robust automations, enterprise-wide visibility into performance, streamlined intake, and optimized workflows.

Learn more about campaign workflow

See who’s working smarter — not harder — with Adobe Workfront.

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Save over $2 million

“With the new tools and empowerment, we’re able to have a single source of truth that the entire organization can work from. Putting information in people’s hands helps to inspire them to do the best work of their career.”

Peter DeLuca, Chief Creative Officer, T-Mobile

Read T-Mobile's story

Check out these additional resources.


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Questions? We have answers.

What is project management?
Project management is the practice of planning, guiding, and monitoring activities to accomplish project objections. These tasks often need to be completed by multiple people to achieve a business goal within a finite time frame and budget.
What is agile project management and what are the four core principles?

Agile project management is an incremental and non-linear approach to project management. It focuses on breaking down large projects into more manageable tasks that are completed in short iterations throughout the project life cycle.

The four core principles of agile project management are:

  1. Individuals and interactions over processes and tools
  2. Working software over comprehensive documentation
  3. Customer collaboration over contract negotiation
  4. Responding to change over following a plan
What is sprint planning?
In scrum, an agile project management methodology, projects are divided into time blocks called sprints, usually two to four weeks long. Sprint planning is the portion of the sprint cycle in which a scrum teams determines what work can be executed in the following sprint.
What is workflow automation?
Workflow automation is a business process that uses software to automate repetitive tasks like email communication, data entry, and software updates to increase work productivity and efficiencies.
What does Adobe Workfront integrate with?
Workfront includes native integrations with today’s top enterprise tools and systems, including Adobe Experience Manager, so your team can continue to work with focus, efficiency, and productivity.