Identity Management

Define how devices are stitched together, either at the user or household level, to focus or expand targeting parameters. Determine how experiences are personalized when users are logged in or engaging anonymously. Based on the profile rules you set, you can manage identities and deliver a consistent experience across devices.

One user. Multiple devices. One consistent experience.

Most people have more than one connected device — a smartphone, tablet, laptop, and now even a smartwatch. Multiply that by a household, and the number jumps, adding the complexity of shared devices. But if a customer has given you their information, they expect a consistent experience during every interaction —regardless of the device they’re using. 

Profile Merge Rules in Adobe Audience Manager give you control over the type and level of device data used for audience segmentation. Because members of a household often make purchasing decisions together, you can group and link devices to control who is exposed to your messaging. Or, you can precisely target messages that should only be seen by a given user when he or she is logged in.

See what makes it work.

Focus targeting
Deliver offers only to users when they are logged in, or based on previous log in activity. By leveraging authenticated profile and device options, Audience Manager helps you personalize with precision.

Expand targeting
Reach everyone in a household or all users of a shared device by increasing the size of data sets available for targeting. Access to device graphs and profile merge rules gives you the ability to take a data-driven approach to increase reach.

Learn more about identity management in Adobe Audience Manager.

Become a profile expert.

Learn the difference between device and user profiles in our Help section.

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Get your Swiss Army knife of digital marketing.

Learn why identity management is a requirement for every digital marketer in our Adobe blog.

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See related features


将设备级数据导入到 Adobe Audience Manager 中,并使用确定性和概率性设备链接方法。使用第一方数据、来自档案链接的登录数据和 Adobe Experience Cloud Device Co-op 数据来构建图表,或使用外部设备图表扩展您的触及范围。




使用 Segment Builder 将档案分组为细分,以定向最有价值的用户并实时测算细分受众的数量,以便提高营销活动的成效。

让我们讨论 Adobe Audience Manager 如何助您的企业一臂之力。