A/B Test Segmentation

Split segments into mutually exclusive groups to test the performance of different targeting platforms or algorithmic models against your KPIs, so that you can ensure you’re hitting success metrics.

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Don’t just test your designs, test your platforms.

Creating campaigns takes time. And money. You need to know which destinations deliver results. But testing gets complicated. At first glance, one destination might provide better results than another. The results, though, might be skewed and don’t account for disproportional variables in a group like device type.

Traditional A/B testing pits one creative against another. But the Audience Lab feature in Audience Manager does that and more by letting you test destinations (like a DSP) against each other. Powered by Adobe Sensei, Audience Lab splits segments into mutually exclusive test groups and maps them to different destinations, allowing you to find out which destination yields the best results. Audience Manager is also the only DMP that has a testing tool built into the platform, allowing you to move from insights to action faster.