Make big data plug and play.
You have great data about your customer preferences and your campaign performance. But if you could supplement that data with complementary information from other data sources you have access to, your marketing could be that much better. Removing data silos, however, is no small task.
Federated data access lets you quickly process information stored in one or more external databases. Since you don’t need to migrate data, your data is always up to date, and you can use queries, enrichments, and data-loading tools to bring external data into your marketing campaigns — while maintaining the data structure you already have inside of Adobe Campaign. Take advantage of federated data access to discover and segment unstructured customer data for richer and more accurate campaign execution. Take advantage of federated access to discover, query, and segment data for faster campaign execution.