Digital asset management for customer experiences — create once, reimagine everywhere.

Adobe Experience Manager Assets is a cloud-native DAM built for today’s content needs, letting you easily manage millions of assets to create, manage, deliver, and optimize personalized experiences at scale.

A DAM that goes beyond expectations.

Manage millions of assets from a single, cloud-based solution.

Reimagine digital asset management — built for today’s content demands and made to scale as your organization grows.


  • Boost performance with interactive and immersive assets — including videos and 3D assets.
  • Empower collaboration among IT, creative, and marketing teams to create personalized experiences quickly.
  • Scale the DAM capabilities over time automatically to meet the demands of customers.
  • Track each asset and which team uses it to make real-time modifications and optimizations to each experience.

Do the work you want. Automate what you don’t.

Create personalized content with AI-driven capabilities and automation to transform a single asset into thousands of variations.


  • Build and edit content of any size, format, resolution, crop, or effect — right from within the DAM.
  • Locate similar assets quicker and automatically resize them for any format.
  • Save time and deliver personalized experiences faster with AI to streamline tagging, cropping, and distribution.

Maximize the value of your content — from ideation to execution.

Empower more teams to create, collaborate, and deliver quickly with a fully connected DAM ecosystem.


  • Let creatives access and edit the assets they need from their favorite Adobe Experience Cloud and Experience Cloud apps.
  • Speed up content creation with smooth workflow management, ensuring assets are built, reviewed, and automatically tagged.
  • Use available integrations for third-party apps or teams to keep your DAM up to date and fully optimized.

Create, deliver, and adapt countless asset variations across devices — fast.

Accelerate the delivery of immersive content to every channel and insights along the journey.


  • Optimize assets upon delivery — saving you time and budget.
  • Build interactive assets and deliver them where your customers are to create beautifully personalized experiences.
  • Use 3D assets to create engaging experiences like 360-product views, virtual reality (VR), and augmented reality (AR).
Forrester names Adobe a Leader in Digital Asset Management.
The Forrester Wave

Every great experience starts with digital assets.


Drive personalization and ensure brand consistency.

Use a DAM built for personalized experiences to help you manage and deliver millions of assets to meet customers where they’re at — and give them unforgettable journeys.


Boost productivity for better, faster experiences.

With the agility and speed of a cloud-native solution, Experience Manager Assets provides an ecosystem where your teams can collaborate to create, share, and publish the dynamic, immersive experiences your customers love.


Empower your teams with AI and automation.

We use AI and automation to help teams create, manage, adapt, and publish rich digital assets across every step of the personalized customer journey. Generate new asset variations within the DAM with Adobe Sensei, Adobe Express, Adobe Photoshop, Adobe Lightroom, and more.


Find out what asset data reveals about your users.

Get granular insights into asset usage and performance to understand what characteristics capture your audience and why — so you can make better decisions on which assets work best.

More power with generative AI.

Adobe Firefly with Adobe Express for Experience Manager Assets enables anyone in the organization to easily create or adjust on-brand content. 

  • Text to image. Instantly create new images and assets using natural language prompts.
  • Text effects. Quickly stylize and enhance existing assets using unique descriptions.
  • Asset styles and variations. Rapidly generate content variations directly within the DAM, including background updates and component changes, such as colors and objects.
Don’t just take our word for it.
T-mobile logo

Saved more than $2 million in a single
business unit by streamlining workflows

Xfinity logo

89% increase in retention rate of full-time staff

Orvis logo

75% reduction in time to produce project plans

IBM logo

Saved 72% of costs on web page globalization efforts

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Accelerates access to digital assets with a centralized asset hub

Cisco logo

Increased clicks by 190% for “How to Buy” on


Learn how Adobe helps you create a continuous content supply chain.

Empower your teams to design personalized content at scale that drives customer action with our help.

Questions? We have answers.

Digital asset management (DAM) is the process of organizing, storing, and retrieving digital assets such as images, videos, audio files, documents, and other types of digital content. DAM improves the efficiency, security, and accessibility of digital assets, ensures digital assets are used in a consistent manner, and enables the organization to use them to the fullest.

Asset tagging is the process of applying labels, or 'tags', to digital assets, which enables Digital Asset Management (DAM). Smart tags are now often applied to digital assets in order to automate this process.

Yes. Our Smart Tags tool automatically tags images, video, and text-based assets with intelligent, business-specific keywords that go way beyond basic descriptions. Adobe Sensei leverages AI and machine learning to understand the content of an asset and provide relevant and descriptive tags.

Digital rights management (DRM) refers to all the processes, policies, and technologies that organizations use to control how digital content creators use and share digital assets. DRM protects intellectual property according to relevant copyright laws to protect both content owners and corporations as they distribute and create content across the internet.

A data management platform (DMP) pulls user data from third parties to target audiences more efficiently and segment key attributes. It captures user data, anonymizes it, and then exchanges it with other companies for targeted advertising.

A digital asset management platform should allow you to work with a single set of assets, but deliver unlimited variations with ease. It should also serve rich media optimised for any screen dynamically. Scalability driven by machine learning and asset searchability should also be on your wish list.