Channel and marketing analytics can do more.
Today's customers are mobile. They use wearables and the Internet of Things. They walk into brick and mortar stores and they cruise in connected cars. With the right channel and marketing analytics, each of these is an opportunity to deliver a great experience. Adobe Analytics is a Leader in The Gartner Magic Quadrant for Digital Marketing Analytics 2017 because we help you integrate data from virtually any channel, including web, mobile, video, IoT, app, social, and more. Then, you can analyze that data in real time to understand your customers on a whole new level.