ADOBE CX ANALYTICS SOLUTION

Turn customer data into action with AI-powered CX analytics.

Adobe CX Analytics brings your customer experience and enterprise data together into one intelligence engine, delivering fast insights and activation at scale. Connect marketing, content, LLM, agentic, and cross-channel behavior to see what drives engagement across audiences. Powered by AI, CX Analytics helps you move from understanding what happened to knowing what works.

Analytics everywhere. Give every team access to trusted insights in the canvas of their choice. Learn more

Why choose Adobe CX Analytics for customer and marketing analytics?

Stop stitching tools and start connecting insights with Adobe CX Analytics — purpose‑built for the full customer lifecycle. With a unified semantic layer, you can trust that everyone is working from the same source of data. Connect customer and account signals to see the full journey and let every team explore insights with the Data Insights Agent, then create real results by activating your marketing, content, and behavioral intelligence to deliver more personalized, high-impact experiences across every channel.

Agentic & AI-powered analysis

Customer journey analysis

Buying group analysis

Digital analytics

Marketing planning & ROI

Content intelligence

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Agentic and AI-powered intelligence.

Adobe CX Analytics brings agentic workflows, generative AI, and advanced analytics together on a durable, enterprise-level foundation to help teams move from questions to insights to actions faster, without sacrificing trust, governance, or rigor.

AI‑first insight experiences. Move beyond queries and dashboards with agentic AI that empowers teams to ask questions in natural language, uncover patterns and drivers, and surface recommendations — faster and with less manual effort.
Scaled insights across teams. Put agents to work on everyday analytics tasks, from analysis and visualization to root‑cause exploration and insight summarization. Analysts stay in control while business teams gain faster access to trusted, decision‑ready insights.
Analytics everywhere, not just in analytics tools. Extend insights into the tools, workflows, and surfaces where work happens — so more teams can move seamlessly from insight to action without switching context.
LLM insights. Treat conversational and AI‑native interactions as an essential part of your customer analysis. Capture prompts, responses, and conversational signals and connect them to downstream engagement, conversion, and revenue — measured with the same rigor as any digital touchpoint and in context of the broader customer journey.

Learn about Adobe’s AI-powered analytics products

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Every journey and every moment, always in context.

Understand and optimize how customers move from first touch to long‑term loyalty with AI‑powered, customer‑level journey analysis that connects identities and interactions across every online and offline touchpoint over time. With a flexible, unified journey view that stays current as behavior changes, teams can clearly see what’s shaping conversion, loyalty, or churn — and use these insights to deliver more relevant, personalized experiences and stronger business outcomes.

Enable faster, more confident decisions with agentic and AI‑generated intelligence that monitors journey signals, flags emerging opportunities, explains key insights, and delivers trusted, context‑aware recommendations.
Dive deeper and explore the end-to-end journey with powerful AI, analysis, and visualizations that let teams follow real customer paths over time and pinpoint the moments that drive engagement and the friction holding performance back.

Learn about Adobe Customer Journey Analytics

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Buying group behavior, connected to outcomes.

In modern B2B sales, growth depends on understanding how buying groups engage — not just individual leads. Move beyond basic contact‑level reporting to complete buying group and account‑level insights with analysis designed specifically for the complexity of B2B sales cycles and decision‑making.

Gives sales and marketing the ability to analyze engagement at every level — including the individual stakeholder, buying group, opportunity, and account level — to uncover what drives progress, where opportunities stall, and how to optimize your revenue strategy.
Use fast, self‑serve journey analysis and agentic insights that connect top‑of‑funnel engagement to bottom‑of‑funnel results to reveal which campaigns, touchpoints, and next-best actions drive revenue.

Learn about Adobe Customer Journey Analytics B2B Edition

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From digital data to intelligent action.

Get a unified, intelligent view of engagement across websites, mobile apps, and connected digital experiences with powerful analysis and automated insights that help detect friction, uncover growth opportunities, and optimize every digital touchpoint.

Turn high‑volume behavioral data into actionable intelligence with a powerful, enterprise‑level analytics engine that connects and processes data from across channels and adapts as your business evolves.
Quickly optimize digital performance with AI — including agent‑assisted intelligence — that surfaces performance changes and offers intelligent optimization solutions.

Learn about Adobe Customer Journey Analytics

Learn about Adobe Analytics

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Align teams around smarter marketing investment decisions.

Plan and optimize marketing investments in a unified canvas that brings together advanced measurement, forecasting, and AI-powered guidance — so teams stay aligned and make data-backed decisions before and during execution.

Prove marketing impact using causal intelligence that measures incremental lift across channels, giving leaders the confidence to defend investments and adjust strategy as conditions change.
Explore scenarios and trade-offs to compare spend options, anticipate outcomes, and align budgets to goals — before committing dollars and while campaigns are in motion.
Move from insight to shared decisions faster with a marketer‑first, agent-assisted canvas that makes it easy to explore insights, collaborate across teams, and take action.

Learn about Adobe Marketing Campaign Analytics

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Measure content impact, not just consumption.

Get more value from every creative asset by understanding which content and attributes resonate, convert, and drive measurable ROI across channels.

Use AI‑powered analysis to automatically identify content attributes and evaluate asset performance alongside customer behavior to reveal engagement trends, anomalies, and early signs of content fatigue.
Track how specific content pieces perform regardless of channel — from paid media to your owned website and mobile app — so teams can compare performance consistently across placements.
Turn insight into action, optimize your content strategy, and refine targeting by prioritizing the assets and attributes that deliver measurable impact.

Learn about Adobe Content Analytics