Business changes quickly these days. B2B businesses are increasingly digitizing their sales processes and are seeing opportunities for online direct-to-consumer sales, as well as demand for buying and selling on B2B marketplaces. B2C businesses are experiencing increasing pressure to create seamless shopping, fulfillment, and return experiences across multiple digital touch points, channels, and global markets. Whether you’re running a B2B or B2C business or both, operational flexibility is key to efficient growth, and the fewer commerce platforms you have to manage, the more manageable your operational costs and processes will be.
The fact is digital business is growing rapidly worldwide, and you’ve got to plan for growth. As you add new sales channels and storefronts to serve different customers, you need a single commerce platform with a unified back end that allows you to easily manage a growing product catalog, large orders, and traffic spikes, all while personalizing the customer experience.