Your recommendation engine just got a serious upgrade.
Driving engagement and conversion in today’s cluttered marketplace means staying one step ahead of your customers. By accurately understanding what they want, you can anticipate their needs and offer products that to maximise cross-sell and upsell conversions. But a good recommendation is more than simply putting a related product on a page. To make a really good recommendation, you need deep customer knowledge. But you also need to integrate the recommendation into the design of your experience so it stands out naturally instead of sticking out like a sore thumb.
With product recommendations in Adobe Target, you have complete control over every aspect of your recommendation engine. From the rules that power the algorithms to the recommendations look to your ability to test different options, Target gives you everything you need to make recommendations that matter.
Our AI-driven algorithms are way ahead of the market and we give you plenty to choose from. For example, with collaborative filtering, you recommend products based on how others with similar behaviour have acted. Or with content similarity, you can recommend products based on metadata, which makes it easy to recommend even new products. And with these algorithms and many others, you have complete control of the algorithm. Set business rules to guide how they work, override them for special promotions or test them against each other to see what works best.
Then, take control of the output. No more awkward recommendation templates that don’t match your site. With Adobe Target, you can customise your recommendations so they match any experience in any channel perfectly. And you can change them in real-time. With product recommendations, cross-selling and upselling are a breeze.