linear-gradient(85deg,rgb(25, 119, 206)0%,rgb(70, 84, 204)82%)


Digital asset management — create once, reimagine everywhere.

Adobe Experience Manager Assets is a cloud-native DAM built for today’s content needs, letting you easily manage millions of assets to create, manage, deliver and optimise personalised experiences at scale.

Watch overview Take a tour

Experience Manager Assets

A DAM that goes beyond expectations.

  1. Scalable asset management
  2. Intelligent automation
  3. Integrated ecosystem
  4. Dynamic media delivery
active tab

Manage millions of assets from a single, cloud-based solution.

Reimagine digital asset management — built for today’s content demands and made to scale as your organisation grows.

  • Boost performance with interactive and immersive assets — including videos and 3D assets.
  • Empower collaboration among IT, creative and marketing teams to create personalised experiences quickly.
  • Scale the DAM capabilities over time automatically to meet the demands of customers.
  • Track each asset and which team uses it to make real-time modifications and optimisations to each experience.

Learn more

Do the work you want. Automate what you don’t.

Create personalised content with AI-driven capabilities and automation to transform a single asset into thousands of variations.

  • Build and edit content of any size, format, resolution, crop or effect — right from within the DAM.
  • Locate similar assets quickly and automatically resize them for any format.
  • Save time and deliver personalised experiences faster with AI to streamline tagging, cropping and distribution.

Learn more

Maximise the value of your content — from ideation to execution.

Empower more teams to create, collaborate and deliver quickly with a fully connected DAM ecosystem.

  • Let creatives access and edit the assets they need from their favourite Adobe Experience Cloud and Creative Cloud apps.
  • Speed up content creation with smooth workflow management, ensuring assets are built, reviewed and automatically tagged.
  • Use available integrations for third-party apps or teams to keep your DAM up to date and fully optimised.

Learn more

Create, deliver and adapt countless asset variations across devices — fast.

Accelerate the delivery of immersive content to every channel and insights along the journey.

  • Optimise assets upon delivery — saving you time and budget.
  • Build interactive assets and deliver them where your customers are to create beautifully personalised experiences.
  • Use 3D assets to create engaging experiences like 360-product views, virtual reality (VR) and augmented reality (AR).

Learn more

Graphic displaying AEM Assets content search capabilities, showing a query for "luxury hotel," with two search results for business content matching "luxury hotels" language in the ad copy. Underneath is a rich text content block with hero image and action buttons to "summarize," "elaborate," "simplify," "rewrite," and "change tone."

The latest innovations for Experience Manager Assets.

Expand content access across your organisation, accelerate asset creation and improve asset reuse with the latest composable services.

  • Enable your team to find assets through an intuitive portal or via integrated applications; no downloading or uploading required.
  • Automate workflows and enhance search with AI-based tagging features such as logo detection, alt-text generation and optical character recognition (OCR).
  • Empower non-creatives to edit content quickly and stay on brand with easy-to-use templates and generative AI.
  • Activate your assets through Adobe or non-Adobe applications and deliver them to any app or channel with Dynamic Media.

Learn more


Forrester names Adobe a Leader in Digital Asset Management.

Read the report


Every great experience starts with digital assets.


Drive personalisation and ensure brand consistency.

Use a DAM built for personalised experiences to help you to manage and deliver millions of assets to meet customers where they’re at — and give them unforgettable journeys.

Learn more


Boost productivity for better, faster experiences.

With the agility and speed of a cloud-native solution, Experience Manager Assets provides an ecosystem where your teams can collaborate to create, share and publish the dynamic, immersive experiences your customers love.

Learn more


Empower your teams with AI and automation.

Use AI and automation to help teams create, remix, manage, adapt and publish rich digital assets across every step of the customer journey. Generate new asset variations with Adobe Sensei, Adobe Express with Adobe Firefly, Adobe Photoshop, Adobe Lightroom and more.

Learn more


Find out what asset data reveals about your users.

Get granular insights into asset usage and performance to understand what characteristics capture your audience and why — so you can make better decisions on which assets work best.

Learn more

Don’t just take our word for it. | T-mobile logo

Saved more than $2 million in a single
business unit by streamlining workflows | Xfinity logo

89% increase in retention rate of full-time staff | Orvis logo

75% reduction in time to produce project plans | IBM logo

Saved 72% of costs on web page globalisation efforts | Asics logo

Accelerates access to digital assets with a centralised asset hub | Cisco logo

Increased clicks by 190% for “How to Buy” on



Learn how Adobe helps you to create a continuous content supply chain.

Empower your teams to design personalised content at scale that drives customer action with our help.

Learn more

Questions? We have answers.

What is digital asset management (DAM)?
Digital asset management (DAM) is the process of organising, storing and retrieving digital assets such as images, videos, audio files, documents and other types of digital content. DAM improves the efficiency, security and accessibility of digital assets, ensures digital assets are used in a consistent manner and enables the organisation to use them to the fullest.
What is asset tagging?
Asset tagging is the process of applying labels or 'tags', to digital assets, which enables Digital Asset Management (DAM). Smart tags are now often applied to digital assets in order to automate this process.
Does Adobe Experience Manager Assets provide tag automation?
Yes. Our Smart Tags tool automatically tags images, video and text-based assets with intelligent, business-specific keywords that go way beyond basic descriptions. Adobe Sensei leverages AI and machine learning to understand the content of an asset and provide relevant and descriptive tags.
What is digital rights management (DRM)?
Digital rights management (DRM) refers to all the processes, policies and technologies that organisations use to control how digital content creators use and share digital assets. DRM protects intellectual property according to relevant copyright laws to protect both content owners and corporations as they distribute and create content across the Internet.
What should I look for in a digital asset management (DAM) platform?
A digital asset management platform should allow you to work with a single set of assets, but deliver unlimited variations with ease. It should also serve rich media optimised for any screen dynamically. Scalability driven by machine learning and asset searchability should also be on your wish list.