Adobe Workfront Use Case

Execute marketing campaigns with clearer alignment.

Adobe Workfront helps make marketing campaign planning simpler. Easily plan and manage your campaigns, align with business objectives, and connect strategy directly to the work that delivers it.

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Get to market faster and stay aligned to your goals.

Adobe Workfront Planning lets you organize your campaigns by defining your campaign needs, identifying target audiences, and creating timelines — with plans that are clear, connected to execution, and informed by performance data from previous campaigns.

Get visibility across the campaign lifecycle.

View how plans connect to strategic initiatives and execution workflows in one centralized interface. Shareable table, timeline, and calendar views provide stakeholders with visibility into the campaigns in flight.

Help accelerate time to market with AI.

Use Ideation Space to build campaign strategy on an AI-driven canvas that draws on performance data from past campaigns, delivered directly into Workfront Planning or turn unstructured documents into structured campaign records automatically. Upload a brief, PowerPoint, or a PDF and let AI extract objectives, audiences, channels, and assets to auto-populate planning records with less duplicate data entry.

Link Workfront Planning records to execution workflows for timely updates on budget, project completion, and campaign status. The same operational context can be made available to supported AI platforms through MCP — so supported agents working on the campaign can use the same context, within your Workfront permissions.

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Learn more about campaign planning.

Introducing Workfront Planning — building and activating your marketing system of record
Workfront’s new planning module offers powerful views of work to provide end-to-end visibility of your operations, across the marketing lifecycle.
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The metadata of marketing — what a marketing system of record with Adobe Workfront Planning can do for you.
V Adobe launches Workfront Planning: a new solution for creating a marketing system of record. Discover how it streamlines operations, provides actionable insights, and accelerat…
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Questions? We have answers.

Adobe Workfront Planning helps create a shared view of campaign plans, centralizes data, and offers dashboards and calendars for real-time visibility across the campaign lifecycle. Custom workspaces and records help each team monitor what matters most to them.

Workfront Planning can connect plans to execution workflows, enabling organizations to link strategic goals with campaign operations. Workfront Planning provides long-term visibility and resource planning to help support strategic results.

Workfront automates repeatable work and templatizes processes to reduce manual intervention. Centralized request queues, automated routing, and AI assistants can further reduce time spent on manual workflows.

In Workfront, campaign management covers organizing connected marketing plans and campaigns, while project management focuses on coordinating the work and tasks needed to deliver them. Workfront Planning can connect campaign plans to Adobe Workfront Workflow projects, helping teams carry plans into execution.

With Workfront Planning, teams can view campaign information in a shared marketing calendar. Workfront calendars and milestone views can also show project and task dates. These views help teams see upcoming milestones, coordinate schedules, and monitor progress.

Teams can use Workfront resource-planning tools to budget hours, FTE, or cost allocations for users and roles, and track project-level budget, costs, revenue, and expenses in financial fields. This helps teams review planned resource needs and project financials in support of campaign delivery.

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Improve marketing campaign planning.

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Plan and manage campaigns with Adobe Workfront, improving strategy, visibility, and time-to-market.

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2024-08-22

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