Adobe Primetime features

Adobe Primetime has everything you need to deliver great TV Everywhere content, including advertising and subscription experiences, and it can help boost your revenue along the way. Primetime is an independent third party whose features are trusted to power 99% of authentication services in North America. Explore more features below.

Advertising revenue

Improve your ad targeting to boost your inventory yield.

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Ad Currency Optimization

Use machine learning to significantly reduce waste for your demo-based ad campaigns across devices.

Ad Insertion

The world’s largest media companies rely on Primetime Ad Insertion to deliver TV-quality, targeted video ad experiences for the biggest live events.

Subscription revenue

Deliver great TV Everywhere experiences for your subscribers.


Unlock pay TV content on any device with the Emmy award–winning solution that powers 99% of pay-TV households in the United States.

Concurrency Monitoring

Reduce unauthorized account sharing across all of your streaming pay-TV properties.

Subscription revenue

Publishing revenue

Stream live and on-demand content to the widest audience possible.

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Use a single workflow to build and deliver video across every device and platform.

Adobe Media Server

Deliver protected HD-quality video content everywhere, no matter how big the audience or which device they’re using.

Let’s talk about what Adobe Primetime can do for your business.