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CONTENT SUPPLY CHAIN — CREATION & PRODUCTION
Transform content creation and production across your business.
Personalized content powers unique, high-performing campaigns. Adobe creative solutions for business — powered by generative AI — help unleash creativity, scale on-brand content, and drive impact across audiences, channels, and journeys.
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Explore how Adobe powers content creation and production for businesses.
Use AI to supercharge creative teams.
Speed up your creative process with enterprise content creation and collaboration tools powered by Adobe Firefly generative AI and specialized partner models.
- Jump-start creative ideation. Rapidly create, shape, and visualize new ideas using concepting tools like Firefly Boards.
- Maximize creative output. Reduce time-consuming editing tasks using Firefly capabilities embedded in Adobe Creative Cloud applications.
- Streamline collaboration and feedback. Centralize work-in-progress assets and promote collaboration with peer reviews in Frame.io.
- Customize generation to your brand. Create and augment content tailored to specific characters, brand styles, or campaigns with Firefly Custom Models.
Elevate video production.
Empower teams to quickly create and scale unique video content, using industry-leading generative AI, collaboration, and editing tools.
- Ideate and align on video vision. Use Firefly Boards to quickly visualize ideas with a generative AI approach to mood boarding.
- Accelerate video editing. Simplify time-consuming post-production tasks, such as removing objects, adding B-roll, and extending scenes with AI video integrations.
- Scale video content. Create multiple trailers, frame sizes, ad variations, and promos to scale personalized videos across channels, regions, languages and audiences.
- Streamline video management and reviews. Consolidate assets and footage with fast file transfers, find assets quickly with natural language search, and get precise feedback with frame-by-frame reviews.
Scale production of asset variants.
Boost production of asset variations with Adobe Firefly Services to power personalization, localization, ecommerce, and more.
- Streamline end-to-end workflows. Generate, edit, and assemble assets at scale across digital images, video, print, and 3D formats.
- Eliminate repetitive work. Spend less time on tedious tasks like cropping and resizing assets, removing backgrounds, translating videos, enhancing speech, and recreating scenes with 30+ generative AI and creative APIs.
- Simplify production in bulk. Use out-of-the-box workflows through Firefly Creative Production, an easy-to-use interface.
Enable on-brand creation across your organization.
Empower the entire organization — from marketing to sales to HR and beyond — to easily create and remix content via Adobe Express while staying on-brand.
- Ensure brand consistency. Use brand kits, locked templates, and Custom Models directly in Adobe Express to ensure your brand continues to stand out as creation scales.
- Save time with generative AI. Instantly generate and tailor high-quality assets — social graphics, banners, videos, flyers, and more — with Firefly generative AI in Adobe Express.
- Integrate marketing and creative workflows. Access existing assets and streamline review cycles through integrations with Creative Cloud, Adobe Experience Manager Assets, and Adobe Workfront.
Adapt and activate high-performing content.
Empower performance and demand marketing teams to seamlessly create, test, activate, and optimize campaign content for digital campaigns.
- Create and test campaign content. Tap into generative AI to easily create multiple versions of assets and experiment within campaigns.
- Customize content to campaign goals. Tailor campaign copy and images to different offers, products, audience segments, and markets.
- Use custom models to generate on-brand content. Ensure campaign content aligns with brand guidelines using AI-powered brand validation and embedded review and approval features.
- Optimize campaign performance. Access granular insights about content performance and adjust on the fly.
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Explore the Adobe products that revolutionize enterprise content creation and production.
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Learn about Adobe’s responsible, commercially-safe approach to Firefly. Learn more | Learn more about Adobe’s commercially safe approach to Firefly
Questions? We have answers.
How does the Adobe creation and production solution help organizations solve challenges?
Adobe’s solution solves the top pain points in these ways:
- Automates manual tasks in content creation and production processes with AI to speed up delivery.
- Centralizes assets and feedback, reducing workflow silos and improving team collaboration.
- Maintains on-brand consistency at scale with generative AI custom models and templates.
- Supports efficient personalization and localization for global campaigns.
- Provides real-time dashboards to track project status and measure content performance.
This helps enterprises launch campaigns faster, stay on-brand, and boost creative impact.
How does Adobe’s solution help organizations speed up content creation and production from start to finish?
The Adobe GenStudio solution enables businesses to transform every aspect of their digital content supply chain — including planning, creating, managing, activating, and measuring content.
How does Adobe ensure all content produced remains on-brand as the organization scales?
With Firefly Custom Models, locked templates, and brand kits integrated directly into Adobe Express and Creative Cloud apps, businesses can maintain strict brand consistency even as production ramps up. These controls allow anyone in the organization to quickly create or remix assets while preserving approved brand guidelines.
Title
Transforming enterprise content creation at scale.
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CardDescription
Leverage Firefly generative AI to drive impact by boosting creativity, production, and strategic capacity across your organization.
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caas:content-type/solution
Tags
caas:content-type/solution, caas:products/content-supply-chain,
cardDate
2024-03-26