eCommerce Software

Magento is now Adobe Commerce

Build multi-channel commerce experiences for B2B and B2C customers on a single platform. From catalog to payment to fulfillment, our future-proof technology gives you a commerce platform that’s endlessly flexible, extensible, and scalable.

Adobe Commerce Online Selling Platform

Site content and promotion made easy

  • Create content with an easy-to-use interface
  • Personalize for specific customer segments
  • Update pages quickly

Use modern, drag-and-drop tools to quickly create compelling content and shopping experiences without the need for developer support.

Product Recommendations made easy

  • B2C & B2B Support
  • Rich merchandising rules
  • Drag and drop setup with Page Builder

Use AI driven product recommendations across key touchpoints to drive higher conversion rates.

Reliable inventory, flexible fulfillment

  • Ship to home or buy online or pick up in store
  • Get inventory to the right store at the right time
  • Let store associates fulfill order from PC, PoS, or tablet

Give customers the buying options they want — whether in store or online — with real-time inventory data and sourcing algorithms that expedite fulfillment.

B2C, B2B, and D2C in one platform

  • Easily integrate with existing back-end systems
  • Assign custom catalogs and price lists
  • Boost sales with fast and convenient purchasing options

Manage quotes with the same ease as orders and use the same branding across all your sites without the hassle of multiple instances.


Learn more about integrated B2B       See all features

Robust data analysis

  • Centralize your data
  • Define metrics and what data to use
  • Get deeper business insight with simple visualizations

Never worry about trying to figure out average order value, customer lifetime value, or other key metrics again.

Unlimited functional customization

  • Choose a responsive theme that works for you
  • Select best-of-breed technologies
  • Add global currencies and languages

Customize your commerce experience with thousands of extensions and themes in our marketplace.

Up your digital commerce game with a Leader.

Learn why more businesses are choosing Adobe to shape their digital commerce experiences. Read the 2022 Gartner® Magic Quadrant™ for Digital Commerce report to find out why we’re a Leader for the sixth consecutive year.


Adobe is a Strong Performer for B2C commerce solutions.

If you're ready to choose a commerce solution for your business, Forrester offers thorough insights into all the areas where we think Adobe Commerce shines so your business can too. Read The Forrester Wave™: B2C Commerce Solutions, Q2 2022 report to learn why Adobe has been named a Strong Performer.


Powering commerce for brands of all sizes and all industries

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How Adobe Commerce is different

We build experiences, not just storefronts

Adobe Commerce has powerful tools to let you confidently launch, manage, and scale your business, including the ability to host multiple instances on one platform, and cloud deployment, while native integrations with Adobe products like Analytics, Target, Experience Manager, and Creative Cloud help take personalization to the next level.



A single platform for all your commerce

Whether you’re a B2B ready to go direct to consumer (D2C) or a B2C managing several brands in 10 different languages, Adobe Commerce lets you manage multiple sales channels and brands and expand into new countries, simply, from one platform.


Intelligence from industry-leading AI

Intelligent commerce, powered by Adobe Sensei AI, provides actionable data analysis and automates back-end workflows on everything from catalog updates, site content creation, product recommendations, fulfillment, and customer targeting and personalization.


Adobe Commerce vs. Shopify pdf

Adobe Commerce vs. Shopify — See how two top commerce platforms compare.

End-to-end commerce that grows with you — any size, any place

Extensible to incorporate any and all technology

Adobe Commerce is completely scalable and extensible, with a modular core and headless capabilities that allow you to quickly incorporate new technologies — even ones yet to be invented — so you can reach customers across an ever expanding network of touchpoints.

Let's talk about what Adobe Commerce can do for your business.