Let AI mine the data and deliver insights.
Tracking every digital interaction is impossible. Use AI to cut through the noise by surfacing the right insights to know what to deliver, understand what’s working, and quickly activate campaigns with a higher chance of conversion.
Advanced marketing measurements. Quantify the incremental impact of all marketing activities across business and campaign goals and effectively forecast, plan, and optimize return on marketing investments Mix Modeler. Learn more
Deep customer insights. Discover unique insights at the individual level to improve audience segmentation to better personalize and activate across hundreds of destinations in Real-Time CDP. Learn more
AI-powered analytics. Get a closer look at your customers and understand the cause and effect along the customer journey in Customer Journey Analytics. Learn more
Customer journey AI.
From email campaigns to social polls, Adobe’s advanced predictive insights let you design end-to-end journeys based on customer behaviors and engagement preferences. AI helps you find and target high-value customers, retain existing ones, and optimize experience delivery to improve campaign ROI.
AI customer experience optimization. Built in AI to optimize experiences inside customer journeys in Adobe Journey Optimizer by predicting each individual’s engagement preference. Learn more
Predictive lead and account scoring. AI tools in Adobe Real-Time CDP predict how leads and accounts will likely move through the buyer journey, helping B2B marketers focus on the right prospects. Learn more
Robust marketing automation. Embedded AI in Adobe Marketo Engage helps your marketing teams instantly connect, inspire, and retain customers through advanced lead nurtures and content trigger features. Learn more
Expedited testing. Embedded smart features in Target make your life easier with AI-driven guidance on the right experience and optimizing delivery for every individual customer — no matter where in the journey. Learn more