Testing brawn meets experience brain.
There can be a cost to A/B testing. While you’re establishing a winner, you’re also feeding traffic to a less effective option until the winner is found. But in this day and age, speed is everything. Maybe you’re running a promotion, or you’re trying to act on the latest pop culture craze, or you just need results faster, you don’t want to waste any time sending people the wrong experience.
With multi-armed bandit testing, Adobe Target helps you solve this problem. This powerful auto-allocation feature allows you to know with certainty which variations you’re testing are more effective, and then automatically funnel traffic to the winning experience. By selecting more of what works and pulling back on what doesn’t, you’ll be able to curb risks and drive unparalleled ROI, all while continuing to learn.