HOW WE HELP WITH B2B MARKETING

Drive growth and B2B marketing impact with Adobe

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What we offer

Lead management, ABM, and attribution

Sales and marketing alignment

Equip sales with leads, insight, and relevant content

Personalized cross-channel engagement

Intelligent nurture at every stage

B2B analytics and attribution

Understand the journey and optimize marketing


What we offer

Lead and account-based engagement, sales alignment, and attribution at scale

Today's B2B buyer expects only relevant and personalized experiences. And today’s B2B marketer needs more agility, flexibility, and creativity than ever

This is where Adobe comes in. Here’s how.

Learn why we’re a Leader in lead management

A combination of vision, ability to execute, and more led Gartner to name us a Leader in their 2020 Gartner Magic Quadrant for CRM Lead Management. Learn more in the full report.

Sales and Marketing alignment

Equip sales with prioritized leads, customer insights, and relevant content

Enhancing sales performance and alignment with marketing starts with better data sharing and better-quality leads. With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data, and efficient workflows.

This teamwork between sales and marketing will help create consistent and cohesive messaging as your prospects’ buying teams go through the complex buying cycle.

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Personalized account-based marketing

Intelligent nurture at every stage of the customer journey

When it comes to engaging with a buying team, personalization for each member is how you'll stand out. With Adobe, you'll get more reach, more agility, and better results.

With predictive content and A/B testing, you’ll be on your way to delivering consistent and relevant customer experiences every time. And you’ll be one step closer to implementing an effective ABM strategy that scales.

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B2B analytics and Attribution

Understand the journey to optimize your marketing

Gain a complete view of every B2B buyer’s journey, including online and offline touchpoints, and quantify your marketing performance to understand the impact and ROI of every marketing channel.

With analytics and attribution, you’ll begin to understand what content and buyer interactions are driving progression and revenue, and which ones are not.

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CUSTOMER STORY

Panasonic logo

“That’s what personalization looks like in B2B marketing—the ability to roll out creative content in a way that’s highly targeted and relevant.”

Joerg Hufschmid
Marketing Manager, Panasonic Business Europe


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