Sharpen your customer focus with a next-generation lens.
The customer is more powerful than ever. They’re choosing when and where to engage with your brand or even to ignore it entirely. If you want to reach them, you’ll need to know what attributes define them, the products they’re looking for, what they might want to buy next, and much more.
The right DMP will merge all your data sources together including first-party data from point-of-sale, CRM, web, and email, while allowing you to bring in second-party partner data and third-party purchased data to create a 360-degree view of your customers. It will handle the challenges of delivering data security and access control, integrating siloed data, making data actionable, and managing data at scale — which allows you to stay customer focused.
Most importantly, the right DMP will work with your entire marketing stack, not just the media-based elements. It will take your audience segments and easily turn them into actionable insights for sharper targeting and personalized experiences in more channels.
Read the data management platform tips and tricks guide